AI & Analytics

24 Most Effective Free SEO Tools for Dominant Search Engines

With the current unforgiving online competition, Search Engine Optimization is crucial to enable you to remain afloat. SEO can be expensive for the majority of small and medium businesses. If you are working on a tight budget, these simple to use SEO tools will uplift your rankings to heights you…

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Conversational Commerce in 2018 Can Rewire the Ways Brands Interact

Three years ago Uber’s Chris Messina had used a term called ‘conversational commerce’. Ever since the phrase came to light, it has been adopted as one of the most effective ways of inter and intra-brand communication. Well, simply said, conversational commerce literally means the process of interaction of various brands and businesses through…

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Concerns about Conversational Analytics and Why They Shouldn’t Be Left Unattended

In this digital world, everything is data based. Be it a simple Google search or your usage of a particular app, it predicts so much about your preferences that can be used to further generate ads specific to your needs and requirements. With more people turning to instant messaging apps, Conversational Analytics is gaining…

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What Does the Near Future of Analytics & Insights Hold?

Have you ever wondered why you see so many ads relating to your previous searches pop-up time and again when you are using free apps? What’s the secret? How does your smartphone or computer know or remember where you had been? This is where Analytics and Data Science comes in.…

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Bye bye clicks, hello hi bots

At a time, when talk about the usefulness and effectiveness of chatbots is dominating the landscape, it is perhaps pertinent to ask this question: If chatbots do find their way into the daily activities of society, what will happen to websites and mobile apps? For chatbots can do the same…

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Personality trumps, be it humans or bots

Let’s look at this number: 60.5 million Americans used Siri (iPhone), Cortana (Windows) or another virtual assistant at least one a month in 2017. That is a huge number, and one that indicates the growing influence of artificial intelligence, and more specifically chatbots, in today’s society. This holds true not…

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Challenge accepted!

One of the big reasons for chatbots being hailed as the future of business and customer communication is that they can save a lot of money, while reducing effects of human agents. Chatbots, which are leading lights for the humanisation of technology for various purposes, can improve various aspects of…

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Looking ahead to prevent future chatbot troubles

The world is moving towards a user experience that is more chat-driven, with the final goal being to humanise technology to make communication with robots (or chatbots) easier, and by extension our tasks simpler. As of 2017, according to a survey by HubSpot, 27 per cent of consumers around the…

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Trust key to striking balance between security and convenience

While chatbots are slowly been accepted into the fold by many industries, there is one field that will have to deal with this new relationship with quite a lot of savvy. There will come a time when users can check their bank balance via Twitter or Facebook, what with banks…

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