How To Find The Right Digital Marketing Strategy For Your Product?

In today's society, digital marketing is a necessity. Almost every company that caters to customers has a digital marketing strategy. Knowing you need digital marketing is not the same as learning how to accomplish it. Although all organizations strive to achieve the same general goals with their digital marketing strategies,…

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7 Social Media Strategies To Increase Your Visibility Drastically

Social media platforms are the best way to popularise one's ideas, products, and even hidden talents. Today, more than 4.62 billion people are using social networking sites which makes up 58.4% of the total population. With such large traffic, visibility in the online world becomes a challenge. The emergence of…

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Millennials not responding to your Ads?

Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why…

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Going digital? Beware of the API management trap

A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,…

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Facebook Coming To A TV Near You

The big news we’ve been hearing about It surely sounds like a blockbuster announcement and it kinda is in terms of Social Media and Digital innovations. After years of speculating, announcements and rumors, the Facebook TV is finally coming to our televisions. Not as an app, though, but as another…

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5 Stages Of Enterprise Content Marketing Maturity Model

As content marketers and digital evangelists battle furiously with one another to deliver a high impact on audience reach and search results -- the new content marketing equation has turned tables to have a compelling storytelling that provides meaningful experiences. The Kingdom of ‘Content’ Content is no more just the…

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The Hypocrisy Of Digital Democracy

What is it that has us speaking our minds on Social platforms?  Be it a hilarious post on Facebook or a tweet that irked us on Twitter, our first instinct is to react!  Nothing wrong with that .. after all do we live in an era of Digital Democracy.  But considering…

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Instagram Life… One Click at a Time!

Let's be honest... stepping into a new social media platform may seem intimidating, especially since we are  apprehensive of the 'what ifs' confronting the decision!  'What if the comment is taken out of context .. What if the privacy filters don't work.. & so on.  But bored outta my mind with just viral videos…

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Spotting The Unseasonal Rainbow In India

Woke up to a whole bunch of friends sharing their profile-pic in Facebook, with the rainbow filter.  Sleep deprived through the last couple of weeks, I wondered, whether I missed my chance of spotting a rainbow in this wonderful weather, here in Mumbai.   A couple of seconds later, I…

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