Water Cooler
May 12, 2015
Internet of Things – What it means to us?
Neil Gross predicted in 1999 - “In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit its sensations”. Internet of things, IoT in short is slowly gaining momentum across various spheres of our life. What is…
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Water Cooler
April 26, 2015
Smart Watches – The Smart Move?
“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable. The decision to buy a…
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Water Cooler
November 13, 2014
Why Should Youngsters Have All The Fun?
Gone are the years of busy spring time, nudging me gently in to the autumn years of my life… “Gainfully unemployed, very proud of it, too” is the quote which fits my current stage of senior citizenship. Relaxed lifestyle, time for friends, family and things I missed out during the…
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Water Cooler
February 10, 2013
Using Credit Card Behavior For Targeted Advertising
A few years ago, MasterCard floated the idea of web based ad targeting by using an individual’s credit card purchase history as the source of marketing communication customization. However, the company later chose to shelve the idea citing regulatory issues that dictate how financial service providers are permitted to handle…
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