Let’s be honest… stepping into a new social media platform may seem intimidating, especially since we are\u00a0\u00a0apprehensive\u00a0of the\u00a0‘what ifs’ confronting the decision! \u00a0‘What if the comment\u00a0is taken out of context .. What if the privacy filters don’t work.. & so on. \u00a0But bored outta my mind with just viral videos doing the rounds on Facebook, I couldn’t resist exploring Instagram a while\u00a0ago.<\/p>\n
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With it’s advent in 2011, this photo and video sharing app had closet photographers showcase their hidden talent! From filters that made the drabbest click look artsy, to the selfie that became a phenomenon everybody succumbed to… age, race, community\u00a0no bar.\u00a0 Every click, every pic uploaded, is a masterpiece in it’s own right! \u00a0 Internet celebs like The Kardashians have optimised this platform for branding and self promotion whereas others share their perspectives of the world around them.<\/p>\n
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Signing into Instagram, the world truly seemed like an oyster!\u00a0 Following celebs was fun, with most of them sharing elements of their personality that we wouldn’t ordinarily know!\u00a0 Food selfies too kept us getting hungry, more often than not, with extraordinary deserts and savoury dishes tempting us with every scroll. \u00a0Instagram also\u00a0opened up a treasure trove of scenic places that we just needed to explore.<\/p>\n
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For me though, this platform\u00a0was a gateway to exhibiting my mood based clicks.\u00a0 Every photograph, either good or bad brought in likes from across the world…\u00a0All that was necessary for the shout out, was the right hashtag. \u00a0#FoodPorn #TBT #NaturePorn #TravelPorn #Foodgasm made way into everyday vocabulary, shocking some of us old schoolers along the way!<\/p>\n
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Anyways, nothing beats the sense of accomplishment\u00a0that a simple ‘like’ makes us feel, even from a stranger for that matter! \u00a0Ironically,\u00a0the likes to these uploads are seemingly proportional to our self esteem. \u00a0\u00a0So its no surprise that\u00a0introspection gets underway, when a\u00a0certain number of likes is not reached. \u00a0Conscious much.. Right!<\/p>\n
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What is exciting for brands and corporates on this platform though, is the introduction of Instagram advertising. \u00a0Of course, like Facebook advertising, there are technical and design specifications that have to be adhered to, with an option to add the critical Call to Action button that will lead your prospects to the next step of the marketing process.\u00a0 So from images, website promotions and app installs, to your 30 second videos, Instagram can help you reach out to the right target audience and develop further leads and conversions.<\/p>\n
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But,\u00a0like every other social media platform, Instagram too, is not free from trolls!\u00a0 For every 100 people who may love what you’ve posted, there will be one who feels the need to share an unnecessary critique.\u00a0 If you are lucky, others will jump in to defend \u00a0you. \u00a0If not,\u00a0its okay to leave that one sour grape without a response. \u00a0It’s impractical, if not impossible, to try and\u00a0please all the people all the time! \u00a0And if you are a little faint hearted, or hate confrontations, just keep your profile private and only let the known ones in.\u00a0 After all, not everyone deserves to know the real you!<\/p>\n
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So, whats the hold up? Click a pic..\u00a0\u00a0Could be the next plate of food you dive\u00a0into or the gorgeous place you are visiting .. Hashtag it and Get Instagramming right away! \u00a0And if you have any queries on how to get it right, don’t hesitate to drop us a line at askus@codelattice.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Let’s be honest… stepping into a new social media platform may seem intimidating, especially since we are\u00a0\u00a0apprehensive\u00a0of the\u00a0‘what ifs’ confronting the decision! \u00a0‘What if the comment\u00a0is taken out of context .. What if the privacy filters don’t work.. & so on. \u00a0But bored outta my mind with just viral videos doing the rounds on Facebook, […]<\/p>\n","protected":false},"author":11,"featured_media":1435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[375],"tags":[85,350,82],"class_list":["post-1356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience","tag-branding","tag-instagram","tag-social-media"],"acf":{"heading_txt":"Instagram Life... One Click at a Time!"},"yoast_head":"\n