\u2018Keep your friends close but keep your enemies closer.\u2019 \u00a0 In a\u00a0digital scenario, this saying reiterates\u00a0the importance of competitor analysis. A\u00a0few strategic\u00a0steps to move your\u00a0ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability\u00a0directly. \u00a0So if your business\u00a0has\u00a0overlooked this critical\u00a0step, it’s time to pull up your socks and start now. \u00a0List your competitors and study their presence on the\u00a0social media platforms.<\/p>\n
Website:<\/strong> Comb through\u00a0the competitor\u00a0website and keep an eye on\u00a0the visitor count. Find out what is drawing the customers to the website. \u00a0It could be\u00a0a landing page aided by search optimisation\u00a0or social marketing. This provides\u00a0a clear clue to\u00a0what the customers’ expectations are. Check their meta tags to know the\u00a0keywords that lead\u00a0to their site. Don’t overstuff your website with keywords as it\u00a0tends to be\u00a0repetitive for the readers and could make them lose interest.<\/p>\n Mobile:<\/strong> Are your competitors’ websites responsive? If not, that is where you can score a couple of brownie points for\u00a0your business. Your competitors’ mobile apps and number of downloads can help you determine if an app is a profitable business proposition for your business. Even if their apps are not successful, it helps you understand\u00a0what works or doesn’t work\u00a0for your target audience.<\/p>\n Social Media:<\/strong> Start by listing their social media channels\u00a0(Facebook, Twitter, LinkedIn, Instagram\u00a0Google+, etc) and the frequency of posts. Observe the\u00a0posts that\u00a0gain maximum traction and the\u00a0frequency of contests\/campaigns.\u00a0It is important to understand the competitor’s strategy and weigh in with your\u00a0strengths!<\/p>\n Search Marketing:<\/strong> You might be sure of the keywords relevant for your business but do you know if it is popular in the search engine? It is possible that a synonymous word could be the most searched term for your business. Even if your keywords are highly popular, it’s a good practice to find who is competing for those keywords. Your competitors URL can help you find which keywords Google considers as closely related to their site. So fortify your content with popular keywords related to your business. Look\u00a0at\u00a0your competitors’ presence in popular online directories and how they have utilized the profile features.<\/p>\n Content Marketing:<\/strong> Content marketing is another genius method of indirect marketing. Give your customers value added content related to your business to create brand awareness and organic traffic. A quick analysis\u00a0of your competitor’s strength and weakness in content marketing will help you exploit their weakness and learn from their strengths for the apt\u00a0strategy in content marketing. Your competitors’ quality of content, frequency of post and medium of propagation can give you hints to build a sound content strategy.<\/p>\n Choose your channels carefully. Exploit your strengths and your competitors’ weakness. Watch\u00a0your competitors’ take on user experience, channels & strategy to\u00a0help you build a strong digital marketing strategy. To succeed, keep track of your competitors consistently. Find the missing links\u00a0and weave them in to your strategy, build on it and make it interactive\u00a0and engaging. Be ready to be challenged continuously and inspired by new ideas. \u00a0However, if you you need concentrated efforts or a specialist to help you streamline your strategy in line with competitor analysis, drop\u00a0us a line at askus@codelattice.com and we will be happy to help you!<\/p>\n","protected":false},"excerpt":{"rendered":" \u2018Keep your friends close but keep your enemies closer.\u2019 \u00a0 In a\u00a0digital scenario, this saying reiterates\u00a0the importance of competitor analysis. A\u00a0few strategic\u00a0steps to move your\u00a0ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability\u00a0directly. \u00a0So if your business\u00a0has\u00a0overlooked this critical\u00a0step, it’s time to pull […]<\/p>\n","protected":false},"author":5,"featured_media":1433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[375,392],"tags":[353,131,218,213,354],"class_list":["post-1428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience","category-digital-marketing","tag-competitor-analysis","tag-content-marketing","tag-digital-marketing","tag-marketing","tag-strategy"],"acf":{"heading_txt":"Competitor Analysis : The key to strategic digital brand building","webp":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2016\/12\/ezgif.com-gif-maker-65.webp"},"yoast_head":"\n