{"id":1519,"date":"2017-02-01T19:04:35","date_gmt":"2017-02-01T13:34:35","guid":{"rendered":"https:\/\/codelattice.com\/blog\/?p=1519"},"modified":"2025-09-25T10:48:30","modified_gmt":"2025-09-25T05:18:30","slug":"doubleclick","status":"publish","type":"post","link":"https:\/\/www.codelattice.com\/blog\/doubleclick\/","title":{"rendered":"The future of digital marketing: DoubleClick"},"content":{"rendered":"<p>We know how critical it is for your business to reach out to customers on varied digital platforms.\u00a0 After all, the competitive edge each of these provide cannot be overlooked.\u00a0 The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google! \u00a0 Google is clear about its objective with DoubleClick, \u2018to make digital work for you, on your terms.\u2019\u00a0 DoubleClick\u2019s integrated solutions, connect the dots between data and creatives thus eliminating the challenge it used to be. \u00a0 Of course, every advertiser has a focal point, and DoubleClick knows how important\u00a0it is to ensure that your concern area is addressed.<\/p>\n<p><strong>Creative:\u00a0<\/strong> Developing cross screen creatives that engage will help promote your brand message with added data and options for the relevant target audience. The prospective canvas for creativity is infinite with Google Web Designer and DoubleClick Studio.<\/p>\n<p><strong>Measurement:<\/strong> Analytics are critical.\u00a0 So measure the impact of your campaigns with DoubleClick\u2019s accredited measurement solutions and tweak or improve the adverts for desired results.<\/p>\n<p><strong>Mobile:<\/strong> Develop HTML5 ads with Google Web Designer and with DoubleClick\u2019s integrated platform, experience convenience redefined, as you manage all your cross screen campaigns with ease from one central point.<\/p>\n<p><strong>Programmatic Buying:<\/strong> Programmatic solutions from DoubleClick shares &amp; provides insight to premium programmatic inventory on a global level thus helping you connect with the vendors and customers you targeted.<\/p>\n<p><strong>Search Management:<\/strong> DoubleClick\u2019s campaigns are supported by algorithms that are constantly evolving to help you meet your target.\u00a0 With the advantage of this open platform, third-party solutions can be integrated to provide a 360<sup>0 <\/sup>overview of your marketing efforts.<\/p>\n<p><strong>Video:<\/strong> DoubleClick\u2019s integrated video platform helps engage audiences and forecast viewership without compromising on international quality standards. \u00a0 With DoubleClick\u2019s campaigns, you can connect with the right people, at the right time.\u00a0 So to build relevant, engaging cross-screen creatives that engage audiences &amp; optimise marketing efforts on a global scale, reach out to a Google Certified Developer or drop us a line at <a href=\"mailto:askus@codelattice.com\">askus@codelattice.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know how critical it is for your business to reach out to customers on varied digital platforms.\u00a0 After all, the competitive edge each of these provide cannot be overlooked.\u00a0 The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google! \u00a0 Google is clear about its [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[375,392,395],"tags":[218,259],"class_list":["post-1519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience","category-digital-marketing","category-marketing-campaigns","tag-digital-marketing","tag-integrated-marketing"],"acf":{"heading_txt":"The Future of Digital Marketing: DoubleClick","webp":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2017\/02\/xblog-img-218x190.jpg.pagespeed.ic_.0Vm-A-996E.webp","faq":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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