{"id":1568,"date":"2017-03-17T16:38:09","date_gmt":"2017-03-17T11:08:09","guid":{"rendered":"https:\/\/codelattice.com\/blog\/?p=1568"},"modified":"2018-06-04T16:07:37","modified_gmt":"2018-06-04T10:37:37","slug":"e-commerce","status":"publish","type":"post","link":"https:\/\/www.codelattice.com\/blog\/e-commerce\/","title":{"rendered":"Ecommerce: Redefining convenience"},"content":{"rendered":"

In this fast-paced era ruled by technology, internet has caved its niche as a necessity we can\u2019t do without!\u00a0 With businesses trying to extend their reach globally, digital promotions play a critical role vide the worldwide web supporting existing retail outlets, or by being the primary point of sale. This\u00a0is the emerging world of E-Commerce!<\/p>\n

 <\/p>\n

Ecommerce\u00a0websites<\/a> allow people to sell or buy anything that they need. Researchers state that, in 1992, several years before Amazon was launched, a man named Charles Stack opened the first-ever online bookstore, Books.com.\u00a0 But, the businesses that really made shopping online popular are Amazon and eBay, launched in 1995 and 1996.\u00a0 They aimed to reach out to customers in ethical way giving people the platform they needed. \u00a0 Nowadays, consumers can buy everything over the web, which means optimisation of time and money.<\/p>\n

 <\/p>\n

Convenience is the main advantage of online shopping, since it allows consumer to shop anywhere and anytime with internet access on either a laptop, tablet or mobile phone. Convenience includes the overall ease of locating\u00a0a product, time spent on shopping, post purchase service, complete contact information, and minimisation of overall shopping effort. \u00a0 Lower price and selection also plays a critical role, allowing consumers to quickly seek out deals for items with different vendors.\u00a0 Online shopping gives you the added advantage of cheaper prices as they save on the costs of running a shop, paying wages to additional staff besides others.\u00a0 In addition, for entrepreneurs with a limited budget, it highly recommended to invest in an e-commerce\u00a0website.<\/p>\n

 <\/p>\n

So what is it about an e-commerce website\u00a0that has people coming back for more?\u00a0 Some of the benefits of online shopping include:<\/p>\n

 <\/p>\n

1. \u00a0 Convenience:<\/strong><\/p>\n

There is no doubt that shopping online can be very convenient for people pressed for time. \u00a0You can shop from your home, office or any other location where you have access to a computer, tablet or smartphone with\u00a0Internet access. You can browse and make purchases any time convenient for you rather than take time out or schedule a trip to the outlet during their hours of operation.<\/p>\n

 <\/p>\n

2. \u00a0Ease in\u00a0Comparison whilst Shopping:<\/strong><\/p>\n

Online shopping offers the advantage of comparison;\u00a0between the products, their features\u00a0and their price\u00a0at different stores at the\u00a0click of a button. \u00a0This helps save on the time and effort of\u00a0running\u00a0down to the\u00a0store\u00a0to check\u00a0the\u00a0product lines and\u00a0the price. \u00a0And of course, there is\u00a0the undeniable benefit\u00a0of picking amongst the lowest price for a particular product with websites like Amazon!<\/p>\n

 <\/p>\n

3. \u00a0Extensive Product Mix:<\/strong><\/p>\n

When you shop online, you find options galore, than\u00a0if you looked up\u00a0the\u00a0availability of the product in your local area. \u00a0Where\u00a0store buyers need\u00a0to make decisions about what items to carry in their stores, based on\u00a0local market demand, past purchasing success and failures and shelf- space constraints, their product mix availability may be limited.<\/p>\n

 <\/p>\n

4. \u00a0Identify Unique Solutions:<\/strong><\/p>\n

At times, offers, discounts\u00a0and highly specialized items are only available for online purchase – even from companies that have retail outlets. \u00a0Online shopping offers varied and innovative\u00a0options that you wouldn’t know even to look thus offering the best solutions to your needs.<\/p>\n

 <\/p>\n

5. \u00a0Saves Time and Money:<\/strong><\/p>\n

The obvious given with online shopping is the ability to save time. With options like cash on delivery, you need not even make an\u00a0online payment if you do not have a credit card on hand. \u00a0Mobile wallets too offer a host of discounts and cash back, helping you save a lot more than you ordinarily would. \u00a0So, save up on\u00a0travel costs, get access to great discounts and offers as you shop at ease!<\/p>\n

 <\/p>\n

6. \u00a0Comparative Shopping and Reviews:<\/strong><\/p>\n

You can compare whilst shopping. With multiple website selling the same stuff at different prices, you can easily choose the one that suits your budget and offers the best prices and discounts.\u00a0 Also when people shop online they are pretty vocal about the product\u00a0in the reviews section.\u00a0Checking them out before adding the product to the cart is always a great idea!<\/p>\n

 <\/p>\n

7. \u00a0Convenience of 24\u00d77 open stores:<\/strong><\/p>\n

If you are hunting for the right clutch to go with the gorgeous outfit you picked for a friend’s wedding, stop obsessing and get online. \u00a0No more hunting in malls and street side jaunts for the perfect accessory, haggling for the big bargain. \u00a0Just browse, add to cart and then you can move on.. sort and select when you are sure thats what your heart is set in, and check out. \u00a0With options like\u00a0one day delivery, you still get to check\u00a0your pick or send it back to get the other one … hassle free!<\/p>\n

 <\/p>\n

8. \u00a0Variety:<\/strong><\/p>\n

Often times at store you may not find the correct sizes and the right designs. This is however not the case with online shopping. You can search by size, price, design, colour and so on.<\/p>\n

 <\/p>\n

9. \u00a0Pleasant shopping experience:<\/strong><\/p>\n

When you shop online no one is after you trying to sell stuff you don\u2019t need. There are recommendations of course, \u00a0but there is no one\u00a0hassling you with the annoying sales talk. That\u2019s a relief when you don\u2019t want to be talked into buying things you don\u2019t need!<\/p>\n

 <\/p>\n

10. \u00a0Biding:<\/strong><\/p>\n

For some people bidding on something they have their heart set on is an exciting affair! Sites like E-Bay offer a spot purchase or an\u00a0online auction. \u00a0Based on your budget and how far you would like to stretch your purse strings<\/p>\n

 <\/p>\n

11. \u00a0Privacy:<\/strong><\/p>\n

The fast selling products online are ones people\u00a0may not be comfortable buying from the store where snoopy eyes and judgmental glances can be cast. \u00a0\u00a0These include products like lingerie, personal hygiene items and so on. \u00a0 Shoppers can take their time, and make up heir mind without having to just pick and pay at just a glimpse.<\/p>\n

 <\/p>\n

12. \u00a0Periodic\u00a0offers:<\/strong><\/p>\n

Daily deals, discount codes and flash sales generate excitement and initiate impulsive buying thus having the shoppers come back for more.<\/p>\n

 <\/p>\n

13. \u00a0Hassle free returns:<\/strong><\/p>\n

One of the most enticing trends that now tempt people give into their online purchase impulses is a hassle free return policy.\u00a0 The option to return purchases on the click of a button, if made inadvertently or if it fails to meet the buyers expectations, has also helped increase the online sales.<\/p>\n

 <\/p>\n

So with the market steering towards online shopping we now see convenience redefined.\u00a0 Step up and give your\u00a0 business the Ecommerce advantage.\u00a0 For more information on setting up your online store, drop us a line at\u00a0askus@codelattice.com<\/a><\/p>\n

 <\/p>\n

*Based on research by Codelattice Interns, Keerthana Keethu & Femina, students at St. Joseph’s College, Devagiri<\/p>\n","protected":false},"excerpt":{"rendered":"

In this fast-paced era ruled by technology, internet has caved its niche as a necessity we can\u2019t do without!\u00a0 With businesses trying to extend their reach globally, digital promotions play a critical role vide the worldwide web supporting existing retail outlets, or by being the primary point of sale. This\u00a0is the emerging world of E-Commerce! 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