{"id":2061,"date":"2018-04-12T09:21:58","date_gmt":"2018-04-12T03:51:58","guid":{"rendered":"https:\/\/codelattice.com\/blog\/?p=2061"},"modified":"2025-09-25T10:40:00","modified_gmt":"2025-09-25T05:10:00","slug":"4-simple-ways-to-boost-customer-retention-with-salesforce","status":"publish","type":"post","link":"https:\/\/www.codelattice.com\/blog\/4-simple-ways-to-boost-customer-retention-with-salesforce\/","title":{"rendered":"4 Simple Ways to Boost Customer Retention with Salesforce"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Integration of <\/span><a href=\"https:\/\/www.codelattice.com\/blog\/3-steps-to-customer-retention-with-analytics\/\"><span style=\"font-weight: 400;\">data analytics<\/span> <\/a><span style=\"font-weight: 400;\">software into a marketing strategy helps businesses outperform their competitors. For those who are still not part of it, I have stats to show. A <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.salesforce.com\/blog\/category\/data-culture\/\">study<\/a>\u00a0 <\/span><span style=\"font-weight: 400;\">reveals that<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About 65% of consumers want real-time interactions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7 in 10 consumers admit technology has made easier to take business elsewhere.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only 15% of enterprises have advanced analytics, tools, and techniques in place to engage with customers digitally.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With fierce competition in every field, \u00a0customer uncertainty and retention has fundamental for organizations worldwide. A new statistics note that 5% increase in customer retention means <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">25% increase in return on investment and customer acquisition is harder than customer retention. Marketers, sometimes neglect established prospects in the wake of courting new business. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When a customer withdrawal its projects, it\u2019s a signal for organizations to redesign their sales, marketing strategy and optimize customer service efforts and deploy the groundwork to develop strong relationships.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Salesforce is taking data analytics to a new level by helping businesses to refine their marketing strategies aligned to their customer&#8217;s goals. Moreover, companies have begun to take <\/span><a href=\"https:\/\/www.simplilearn.com\/salesforce\/salesforce-administrator-and-developer-training\"><span style=\"font-weight: 400;\">Salesforce training<\/span><\/a> <span style=\"font-weight: 400;\">to understand how data can help them in the future.<\/span> <span style=\"font-weight: 400;\">Let\u2019s discuss how it contributes to win prospects and turn them into customers in a way they like. <\/span><\/p>\n<p style=\"text-align: left;\"><b> Personalized experience can retain them<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Your key information systems, for example, marketing automation platform, analytics platforms, your enterprise resource planning (ERP) and even enterprise performance management (EPM) systems are the sources of your important customers&#8217; information that can guide you about their preferences and choices. With lots of data at your disposal, how would you implement it? <\/span><span style=\"font-weight: 400;\">You can integrate all\u00a0<a href=\"https:\/\/www.codelattice.com\/blog\/turn-your-data-in-to-smart-data\/\">data<\/a><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">into your \u00a0Salesforce optimize communication to solve their queries faster. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A personalized communication is a key to win their loyalty. \u00a0Position yourself better amongst your customers by evaluating the data tracked by other tools such as search history to those customer\u2019s contact records in Salesforce. Using this data, Sales and Marketing teams can develop emails and pitch customers in a better way. Moreover, your customers would open your emails as they would know that they would receive offers to their interest. <\/span><\/p>\n<p style=\"text-align: left;\"><b>Answer their questions on Social Media<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Research claims that a company suffers a <\/span><span style=\"font-weight: 400;\">15% increase in churn <\/span><span style=\"font-weight: 400;\">when failed to respond to customers through social media channels, therefore; you do not have an option but to be responsive on social media. If your customers ask you questions on Facebook, answer them on Facebook.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Twitter\u2019s Advanced Search feature helps you track these interactions, but that is extra work you don\u2019t want to stick in. An app that can do the heavy lifting for you is <\/span><span style=\"font-weight: 400;\">Salesforce for Twitter and Facebook.<\/span><span style=\"font-weight: 400;\"> How does it work? All messages relevant to your business are what this app collates at one place so that you won\u2019t miss timely messages. Moreover, you can perform research according to keywords <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can also search based on keywords and set the feed to refresh at fixed intervals. You can either respond to a message by hitting the \u201creply\u201d button or insert an automated response.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The Salesforce dashboard allows you view customer social profiles. You can use this to add a personal touch to conversations with your contacts. Make sure you walk through their social media profiles just before important meetings with them to get to know what interests them the most. If you have something in common, then use it as a touchpoint and build a rapport.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If your customers feel comfortable when you interact with them, they are most likely to stay in touch with you. <\/span><\/p>\n<p style=\"text-align: left;\"><b>Keep your focus on key points to Retain<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Feed your potential customers with personalized content and great customer services to keep them stay with you longer. This can significantly improve the customer retention rate while reducing the churn rate with personalized communication. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Salesforce eases the tracking of every customer interaction and their buying behavior that further helps business to resonate better with them. A wide variety of modern systems helps an organization to log a customer service issue while taking instant actions to resolve on the spot.<\/span><\/p>\n<p style=\"text-align: left;\"><b> If they are inactive doesn\u2019t mean you will leave them<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Why don\u2019t you make inactive customers active? Yes, inactive customers can be a big opportunity. Though you consider it counterintuitive as customers, who haven\u2019t shown activity in some time or cancelled your service are likely to make a purchase compared to net new prospects who don\u2019t understand your services.Writing an email regarding cancelled customer off is a wrong step. If you have a sizable list size of inactive customers, you can connect Salesforce with your marketing automation tool send that list as its segment for follow-ups. \u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><b>Conclusion<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Customer retention impacts your revenue in many ways. With lots of marketers trying to convince your prospects, they are like to buzz away if something better comes along.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A savvy marketer is one who knows how to harness the power of data to drive personalized customer experiences and adds value to their lives. Understand the importance of small and personal touches to make a long-lasting relationship. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integration of data analytics software into a marketing strategy helps businesses outperform their competitors. For those who are still not part of it, I have stats to show. A study\u00a0 reveals that About 65% of consumers want real-time interactions. 7 in 10 consumers admit technology has made easier to take business elsewhere. Only 15% of [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":2062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[375],"tags":[],"class_list":["post-2061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience"],"acf":{"heading_txt":"","webp":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2018\/04\/xcustomer-retention-1.png.pagespeed.ic_.bif61F3G_q.webp","faq":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Simple Ways to Boost Customer Retention with Salesforce - Codelattice Blog<\/title>\n<meta name=\"description\" content=\"Moreover, companies have begun to take Salesforce training to understand how data analytics can help them in the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codelattice.com\/blog\/4-simple-ways-to-boost-customer-retention-with-salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Simple Ways to Boost Customer Retention with Salesforce - 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