{"id":2141,"date":"2018-05-08T10:27:20","date_gmt":"2018-05-08T04:57:20","guid":{"rendered":"https:\/\/codelattice.com\/blog\/?p=2141"},"modified":"2021-06-09T15:42:57","modified_gmt":"2021-06-09T10:12:57","slug":"concerns-about-conversational-analytics-and-why-they-shouldnt-be-left-unattended","status":"publish","type":"post","link":"https:\/\/www.codelattice.com\/blog\/concerns-about-conversational-analytics-and-why-they-shouldnt-be-left-unattended\/","title":{"rendered":"Concerns about Conversational Analytics and Why They Shouldn\u2019t Be Left  Unattended"},"content":{"rendered":"<p>In this digital world, everything is data based. Be it a simple Google search or your\u00a0<span style=\"font-weight: 400;\">usage of a particular app, it predicts so much about your preferences that can be\u00a0<\/span><span style=\"font-weight: 400;\">used to further generate ads specific to your needs and requirements.\u00a0<\/span><span style=\"font-weight: 400;\">With more people turning to instant messaging apps, Conversational Analytics is\u00a0<\/span><span style=\"font-weight: 400;\">gaining momentum today.<\/span><\/p>\n<p><b>So What Is All About This Conversational Analytics?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Imagine that you overhear two people talking about their favourite jeans brand. From\u00a0<\/span><span style=\"font-weight: 400;\">their conversation, you get to understand their preference for the type of jeans.\u00a0<\/span><span style=\"font-weight: 400;\">Conversational Analytics is quite similar to that.\u00a0<\/span><span style=\"font-weight: 400;\">It is the study of conversations between two or more people, live phone calls, and\u00a0<\/span><span style=\"font-weight: 400;\">call recordings. It\u2019s the analysis of data of how users interact with chatbots or any\u00a0<\/span><span style=\"font-weight: 400;\">device with an interface that is conversational.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How is it useful? With the data from conversational analytics, one can get to know\u00a0<\/span><span style=\"font-weight: 400;\">the speaker\u2019s emotions and sentiments, as it involves mostly how the users interact\u00a0<\/span><span style=\"font-weight: 400;\">in real time. It introduces the human aspect to analytics.<\/span><\/p>\n<p><b>Why Conversational Data is the Future?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Everyone knows that Big Data is the most happening thing nowadays.\u00a0<\/span><span style=\"font-weight: 400;\">Conversational Analytics adds to this scenario as it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps businesses get to know their audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide greater personalization to meet users\u2019 needs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhanced social listening<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps to segment audience by identifying their interests<\/span><\/li>\n<\/ul>\n<p><b>Concerns on Conversational Analytics Data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Though much has been said about how Chatbots or Conversational analytics are\u00a0<\/span><span style=\"font-weight: 400;\">going to shape the future, like all technologies, it has its own share of security\u00a0<\/span><span style=\"font-weight: 400;\">concerns.<\/span><\/p>\n<ol>\n<li><b> Process: <\/b><span style=\"font-weight: 400;\">Chatbot analysis is all about data. With bigger data comes the\u00a0<\/span>responsibility of proper storage and the issue of who can access the data. Organisations should take steps to establish rules regarding the storage of data.<\/li>\n<li><b>People<\/b><span style=\"font-weight: 400;\">: A good technology could go wrong if it falls into the wrong hands.\u00a0<\/span>The technology behind Chatbot could be used by hackers in phishing scams and other social engineering attacks.This could lead to a cyber attack. This risk can be reduced by proper end-user education.<\/li>\n<li><b> Technology:<\/b><span style=\"font-weight: 400;\"> In these times when almost everyone keeps an App Lock for\u00a0<\/span>WhatsApp shows how all of us take security seriously. There are many ways to secure the chatbots like Two Factor Authentication(2FA), biometrics and AI. Authentication and encryption are central to security. For maximum security, chatbot communication should be encrypted.<\/li>\n<\/ol>\n<p><b>Why Should These Issues Be Addressed?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Conversational analytics is a rising technology, and like any new innovation, it has its\u00a0<\/span><span style=\"font-weight: 400;\">drawbacks.\u00a0<\/span><span style=\"font-weight: 400;\">But given the huge impact, growing demand, and use of this technology, it is\u00a0<\/span><span style=\"font-weight: 400;\">essential to take care of all the concerns regarding it. By ensuring best practices and\u00a0<\/span><span style=\"font-weight: 400;\">taking care of the concerns of conversational analysis, businesses can fully embrace\u00a0<\/span><span style=\"font-weight: 400;\">its vast potential.<\/span><\/p>\n<p><b>Applications<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The area of Conversational Analytics can be applied in so many fields such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhance Customer Experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Script Running<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeted Training<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trend Prediction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compliance and Security<\/span><\/li>\n<\/ul>\n<p><b>How it Helps the End-Users?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So how does this technology improve the lives of the users? It increases the quality\u00a0<\/span><span style=\"font-weight: 400;\">of their lives, by saving them time, money, reducing hassle, or bringing them closer\u00a0<\/span><span style=\"font-weight: 400;\">to their loved ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With continuous analysis of our conversational behaviour, it can predict our\u00a0<\/span><span style=\"font-weight: 400;\">expectations and provide a succinct solution.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this digital world, everything is data based. Be it a simple Google search or your\u00a0usage of a particular app, it predicts so much about your preferences that can be\u00a0used to further generate ads specific to your needs and requirements.\u00a0With more people turning to instant messaging apps, Conversational Analytics is\u00a0gaining momentum today. So What Is [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[377],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-analytics"],"acf":{"heading_txt":"","webp":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2018\/05\/ezgif.com-gif-maker-36-1.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Concerns about Conversational Analytics and Why They Shouldn\u2019t Be Left Unattended - Codelattice Blog<\/title>\n<meta name=\"description\" content=\"With the data from conversational analytics, one can get to know the speaker\u2019s emotions and sentiments, as it involves mostly how the users interact in real time. 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