{"id":2306,"date":"2018-08-20T11:15:23","date_gmt":"2018-08-20T05:45:23","guid":{"rendered":"https:\/\/codelattice.com\/blog\/?p=2306"},"modified":"2021-03-03T22:18:02","modified_gmt":"2021-03-03T16:48:02","slug":"how-to-boost-e-commerce-store-sales-with-smart-ux","status":"publish","type":"post","link":"https:\/\/www.codelattice.com\/blog\/how-to-boost-e-commerce-store-sales-with-smart-ux\/","title":{"rendered":"How to Boost E-commerce Store Sales With Smart UX"},"content":{"rendered":"

Running an e-commerce store is oftentimes a challenging experience, especially for smaller businesses with limited budgets who simply can\u2019t compete with the over-the-top marketing used by large brands. This is the main reason why user experience (UX) has gained so much popularity as of late: it helps small businesses compete with their larger counterparts which would have spent a huge web design cost.<\/span><\/p>\n

Smaller companies are now investing their time and effort into providing their customers with the best possible shopping experience. Satisfied customers are the best form of marketing you can get, so here are some of the ways you can improve your customer\u2019s shopping experience and in turn, boost your e-commerce sales? <\/span><\/p>\n

Make Functionality Your #1 Priority<\/strong><\/h2>\n

Automatic image sliders, transparent (ghost) buttons, parallax scrolling, and video backgrounds are just some of the many trends that have taken off quickly, simply because they are aesthetically pleasing. But there\u2019s a big difference between something looking nice and functioning properly. In fact, most of these trends are often poorly or even unnecessarily implemented and end up as nothing more than a distraction for the shopper. Not to mention that most of them are slow to load and as such, increase your store\u2019s loading times and wreak <\/span>havoc on your SEO efforts<\/span><\/a>. <\/span><\/p>\n

As important as good design is, nothing beats functionality. And good UX design is not about adding new elements into the mix, but rather keeping the elements that improve your bottom line and removing all the unnecessary fluff. Each and every element on your website should serve the same purpose and that is helping and supporting the users in reaching their goal and making a purchase. People who visit your store do so with a purpose and that\u2019s not looking at pretty effects and animations. <\/span><\/p>\n

Make Sure Your Copy is Customer-Centric <\/strong><\/h2>\n

There\u2019s an ongoing debate on whether websites should be developed copy-first or design-first. But if you want to provide your customers with an amazing user experience, then you have no choice but to <\/span>place your copy front and center<\/span><\/a> and let the design follow. People don\u2019t buy products and services just because your website looks pretty. They buy them because: <\/span><\/p>\n