{"id":2836,"date":"2020-06-24T11:14:06","date_gmt":"2020-06-24T05:44:06","guid":{"rendered":"https:\/\/codelattice.com\/blog\/?p=2836"},"modified":"2025-09-25T12:26:21","modified_gmt":"2025-09-25T06:56:21","slug":"how-to-boost-user-experience-with-outside-the-box-web-design-thinking","status":"publish","type":"post","link":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/","title":{"rendered":"How to Boost User Experience with Outside-the-Box Web Design Thinking."},"content":{"rendered":"

When you\u2019re planning to launch a website, it\u2019s crucial to build it with visitors in mind. If you create a website using only your ideas, without taking into account user experience, it will be a failure. On the other hand, too simple website design can look unattractive and even bland.\u00a0<\/span><\/p>\n

Even though such a website can perfectly convey the intended message, it won\u2019t generate enough leads. The point is that a modern website needs to look attractive but stay simple and function in a user-friendly way. The best way to meet all these goals is to think outside the box, i.e. apply inconvenient ideas to create unpretentious and UX-friendly design.\u00a0<\/span><\/p>\n

Detailed reading or skimming?<\/span><\/h2>\n

Many studies have been conducted on the amount of time that visitors spend on a website. In one of the <\/span>latest reports on this topic<\/span><\/a>, published on the Crazy Egg website, it\u2019s explained that visitors usually spend less than 15 seconds on a website. Of course, those are one-time visitors who don\u2019t convert into regular users. In other words, they come to the website, quickly check what it is about and if the content\/design doesn\u2019t grab their attention, they\u2019re going to leave. This will happen even if the content in question belongs to their field of interest but the arrangement doesn\u2019t suit them.\u00a0<\/span><\/p>\n

You can follow the visitors\u2019 behavior on your website via heat maps. If you realize that most of them start reading your content but stop in the middle, revise those sections and enrich them with UX-friendly features, like shorter sentences, more infographics, and fewer images.\u00a0<\/span><\/p>\n

Informative but focused communication<\/span><\/h2>\n

Internet users are not famous for their patience. We\u2019ve already mentioned that they leave a website in less than 15 seconds on average. Those who stay on your website won\u2019t spend too much time there if you don\u2019t provide them with the necessary information in the shortest time possible. So, they will bounce off soon after those initial 15 seconds unless you allure them into your business story via a witty copy and pleasant visuals.\u00a0<\/span><\/p>\n

The design doesn\u2019t only refer to visual solutions, teaches a\u00a0<\/span>new master’s degree course in visual design and communication<\/span>. It includes images and videos that send visual messages, but it also encompasses the means of communication used within and an addition to them. If you ramble too much about your business history on the home page, your visitors will leave. Instead of talking about yourself, illustrate what\u2019s in it for them \u2013 your visitors. The more perks you present to them on the home page and landing pages, the more likely you are to convince them that they need your services.\u00a0<\/span><\/p>\n

Speak via white spaces<\/span><\/h2>\n

You can say a lot by leaving empty spaces throughout your website. Instead of cramming every single corner of your landing pages with visual and textual items, leave white space wherever it would be useful to put nothing. For instance, on pages where you present your packages of services and their prices, make sure that the numbers expressing the prices are clearly visible. The same goes for the list of services included in these packages and for the checkout pages.\u00a0<\/span><\/p>\n

The last thing a visitor wants to see when he or she is preparing to pay for your product or services is an ad or an unrelated image. By leaving white spaces in such areas, you\u2019ll show that you care both about your customers and your business.\u00a0<\/span><\/p>\n

Also read\u00a0How to Boost E-commerce Store Sales With Smart UX<\/a><\/p>\n

Turn to testing<\/span><\/h2>\n

We\u2019ve mentioned heat maps above. Once you identify what parts of your website repel customers and you change that content, make sure to test the new features before you make them accessible to visitors. The same procedure should be repeated for every landing page and the website as a unit. If you don\u2019t test the functionality and user experience of your website before the launch, it\u2019s highly likely that some features won\u2019t work properly. Therefore, conducts tests, change the features, retest, change them again, and repeat this process until the website is completely user-friendly.\u00a0<\/span><\/p>\n

Whenever possible, <\/span>ask for visitors\u2019 feedback<\/span> on the functionality of the website, as well. That\u2019s the most reliable way of getting information from the people for whom you\u2019re creating it in the first place.\u00a0<\/span><\/p>\n

In design, thinking outside the box doesn\u2019t only mean being creative. Creativity without applicability will yield no benefits in web design in terms of user experience. Being original here means presenting your information in an innovative way. For instance, an authentic copy and original business photos are features that can help you achieve that goal. Apart from that, make sure to adapt to keep communication crisp clear and focused on your audience, both in visuals and in your textual content. All these elements will deliver an authentic, UX-focused design that will meet your visitors\u2019 expectations.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When you\u2019re planning to launch a website, it\u2019s crucial to build it with visitors in mind. If you create a website using only your ideas, without taking into account user experience, it will be a failure. On the other hand, too simple website design can look unattractive and even bland.\u00a0 Even though such a website […]<\/p>\n","protected":false},"author":43,"featured_media":3345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[375],"tags":[],"class_list":["post-2836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience"],"acf":{"heading_txt":"","webp":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp","faq":""},"yoast_head":"\nHow to Boost User Experience with Outside-the-Box Web Design Thinking. - Codelattice Blog<\/title>\n<meta name=\"description\" content=\"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Boost User Experience with Outside-the-Box Web Design Thinking. - Codelattice Blog\" \/>\n<meta property=\"og:description\" content=\"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Codelattice Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/codelattice\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-24T05:44:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T06:56:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n<meta name=\"author\" content=\"Jennifer Hahn Masterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Boost User Experience with Outside-the-Box Web Design Thinking.\" \/>\n<meta name=\"twitter:description\" content=\"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@Codelattice\" \/>\n<meta name=\"twitter:site\" content=\"@Codelattice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Hahn Masterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/\"},\"author\":{\"name\":\"Jennifer Hahn Masterson\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/#\/schema\/person\/d86565b1c8fc71aefd8e60b67fe93a07\"},\"headline\":\"Codelattice Blog\",\"datePublished\":\"2020-06-24T05:44:06+00:00\",\"dateModified\":\"2025-09-25T06:56:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/\"},\"wordCount\":840,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-1.webp\",\"articleSection\":[\"Digital Experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/\",\"url\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/\",\"name\":\"How to Boost User Experience with Outside-the-Box Web Design Thinking. - Codelattice Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-1.webp\",\"datePublished\":\"2020-06-24T05:44:06+00:00\",\"dateModified\":\"2025-09-25T06:56:21+00:00\",\"description\":\"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure\",\"breadcrumb\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage\",\"url\":\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp\",\"contentUrl\":\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp\",\"caption\":\"Boost User Experience with Outside-the-Box Web Design Thinking\",\"thumbnailUrl\":\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.codelattice.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Codelattice Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/#website\",\"url\":\"https:\/\/www.codelattice.com\/blog\/\",\"name\":\"Codelattice Blog\",\"description\":\"Home\",\"publisher\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.codelattice.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/#organization\",\"name\":\"Codelattice\",\"url\":\"https:\/\/www.codelattice.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2024\/12\/cl-logo-icon.png\",\"contentUrl\":\"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2024\/12\/cl-logo-icon.png\",\"width\":366,\"height\":366,\"caption\":\"Codelattice\"},\"image\":{\"@id\":\"https:\/\/www.codelattice.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/codelattice\",\"https:\/\/x.com\/Codelattice\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/#\/schema\/person\/d86565b1c8fc71aefd8e60b67fe93a07\",\"name\":\"Jennifer Hahn Masterson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.codelattice.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a384c08c4a04d3e7d50327efea34d3f803cfebb78c30a01cb22adfbd5ea8dc93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a384c08c4a04d3e7d50327efea34d3f803cfebb78c30a01cb22adfbd5ea8dc93?s=96&d=mm&r=g\",\"caption\":\"Jennifer Hahn Masterson\"},\"description\":\"Jennifer Hahn Masterson is the Lead Content Strategist at Spread the Word Solutions, holding an MA degree in business communication. She is always doing her best to help her clients find their place in the ever so competitive business arena, insisting on long-term sustainability rather than on some questionable get-rich-fast scheme.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Boost User Experience with Outside-the-Box Web Design Thinking. - Codelattice Blog","description":"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/","og_locale":"en_US","og_type":"article","og_title":"How to Boost User Experience with Outside-the-Box Web Design Thinking. - Codelattice Blog","og_description":"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure","og_url":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/","og_site_name":"Codelattice Blog","article_publisher":"https:\/\/www.facebook.com\/codelattice","article_published_time":"2020-06-24T05:44:06+00:00","article_modified_time":"2025-09-25T06:56:21+00:00","og_image":[{"url":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp","width":1,"height":1,"type":""}],"author":"Jennifer Hahn Masterson","twitter_card":"summary_large_image","twitter_title":"How to Boost User Experience with Outside-the-Box Web Design Thinking.","twitter_description":"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure","twitter_image":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp","twitter_creator":"@Codelattice","twitter_site":"@Codelattice","twitter_misc":{"Written by":"Jennifer Hahn Masterson","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#article","isPartOf":{"@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/"},"author":{"name":"Jennifer Hahn Masterson","@id":"https:\/\/www.codelattice.com\/blog\/#\/schema\/person\/d86565b1c8fc71aefd8e60b67fe93a07"},"headline":"Codelattice Blog","datePublished":"2020-06-24T05:44:06+00:00","dateModified":"2025-09-25T06:56:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/"},"wordCount":840,"commentCount":0,"publisher":{"@id":"https:\/\/www.codelattice.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-1.webp","articleSection":["Digital Experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/","url":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/","name":"How to Boost User Experience with Outside-the-Box Web Design Thinking. - Codelattice Blog","isPartOf":{"@id":"https:\/\/www.codelattice.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage"},"image":{"@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-1.webp","datePublished":"2020-06-24T05:44:06+00:00","dateModified":"2025-09-25T06:56:21+00:00","description":"When planning your website, it is important that you build it with visitors. Creating a website with just your idea, whatever the user experience, is doomed to failure","breadcrumb":{"@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#primaryimage","url":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp","contentUrl":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp","caption":"Boost User Experience with Outside-the-Box Web Design Thinking","thumbnailUrl":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2020\/06\/ezgif.com-gif-maker-7-2.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.codelattice.com\/blog\/how-to-boost-user-experience-with-outside-the-box-web-design-thinking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.codelattice.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Codelattice Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.codelattice.com\/blog\/#website","url":"https:\/\/www.codelattice.com\/blog\/","name":"Codelattice Blog","description":"Home","publisher":{"@id":"https:\/\/www.codelattice.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.codelattice.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.codelattice.com\/blog\/#organization","name":"Codelattice","url":"https:\/\/www.codelattice.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codelattice.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2024\/12\/cl-logo-icon.png","contentUrl":"https:\/\/www.codelattice.com\/blog\/wp-content\/uploads\/2024\/12\/cl-logo-icon.png","width":366,"height":366,"caption":"Codelattice"},"image":{"@id":"https:\/\/www.codelattice.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/codelattice","https:\/\/x.com\/Codelattice"]},{"@type":"Person","@id":"https:\/\/www.codelattice.com\/blog\/#\/schema\/person\/d86565b1c8fc71aefd8e60b67fe93a07","name":"Jennifer Hahn Masterson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codelattice.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a384c08c4a04d3e7d50327efea34d3f803cfebb78c30a01cb22adfbd5ea8dc93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a384c08c4a04d3e7d50327efea34d3f803cfebb78c30a01cb22adfbd5ea8dc93?s=96&d=mm&r=g","caption":"Jennifer Hahn Masterson"},"description":"Jennifer Hahn Masterson is the Lead Content Strategist at Spread the Word Solutions, holding an MA degree in business communication. She is always doing her best to help her clients find their place in the ever so competitive business arena, insisting on long-term sustainability rather than on some questionable get-rich-fast scheme."}]}},"_links":{"self":[{"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/posts\/2836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/comments?post=2836"}],"version-history":[{"count":7,"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/posts\/2836\/revisions"}],"predecessor-version":[{"id":7297,"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/posts\/2836\/revisions\/7297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/media\/3345"}],"wp:attachment":[{"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/media?parent=2836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/categories?post=2836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.codelattice.com\/blog\/wp-json\/wp\/v2\/tags?post=2836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}