Nithya

The global landscape of ecommerce is evolving rapidly as it continues to soar in the emerging markets. The rise in internet access, expanding incomes and the use of smart phones in emerging markets has been the main driver for ecommerce growth. The graph below (Source:eMarketer) shows these increasing trends. If… Read More

Lately it seems money has been growing on the internet. Yes, we live in the age of digital currencies, with crypto currencies rising within the decade. Yet, already there are more than 800 crypto currencies in the market and at least one new currency almost everyday. As we embrace the… Read More

Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why… Read More

The world around us is changing every day, so is our workplace and customer experience. Customers expect the best value for money, employees demand great work place & better work-life balance but the tricks & tools of business are pinching the pockets. There is a huge shift away from desktop… Read More

When he was of the age of 5, my son was very interested in anything related to space – Moon, stars, sun, planets, comets, meteors, etc, etc. So, I got him a book on space with very colourful pictures and facts about each heavenly body and such. He was crazy… Read More

It's no secret that businesses around the world are obsessed with finding the right words to get their products and services to their customers and prospective ones - but that's not all to the story. You have seen in recent history how pictures can bring words to life before your… Read More

In the recent weeks, the internet community has been in a uproar with news on Flash. Few months back, the researches at Malwarebytes, an anti- malware soft vendor uncovered a large scale attack against yahoo users through Yahoo’s own advertising network. This has led to increased scrutiny over the future… Read More

I came across an article regarding Self Driving Cars and was thoroughly impressed with the idea. Look at the creativity & ideation involved. It's a boon for people who can't drive and have to depend on others for commuting. But I shudder to think what would be the fate of… Read More

Often customers come to us with a requirement like “We want our brand to reach the first page of Google”. Our advice to all those are aiming to get there is “Good SEO work only gets better with time”. There are 3P’s to any SEO marketing effort – Patience, Perseverance… Read More