Nithya

“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable. The decision to buy a… Read More

Internet is the way the world lives now. It has revolutionized the way we procure information, educate, interact, purchase, entertain and conduct business. Net is the one of the few platforms available for free exchange of communication. Today in India Net Neutrality is under the spotlight. Let’s understand the reasons… Read More

Gone are the years of busy spring time, nudging me gently in to the autumn years of my life… “Gainfully unemployed, very proud of it, too” is the quote which fits my current stage of senior citizenship. Relaxed lifestyle, time for friends, family and things I missed out during the… Read More

Mobile payments were conventionally seen only as a fancy perk to tech-savvy audiences. It wasn’t something businesses were compelled to offer in order to stay in the game. However, this scenario may be significantly changing. Apple Pay and what makes it a game changer With the unveiling of the latest… Read More

Touted to be one of the biggest overhauls to the iOS operating system since its launch, iOS8 comes with unique changes that may not be immediately noticeable right after an update. The most radical upgrades such as extensions, third-party keywords and other features are included to provide better flexibility and… Read More

We are living a rapidly changing world. Yesterday’s craze is fast becoming today’s waste. If this is the status of the product lines, do we need to say anything about the businesses behind them? It’s imperative for businesses to not only stay afloat but find profitable ways to ensure business… Read More

Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are… Read More

If you’re a social media rookie, hashtags may seem confusing and unnecessary. However, for social media campaigners it is an integral way to communicate online, come up in search results, and it can be a lot of fun too. What is a #Hashtag ? # A hashtag sign are those… Read More

We all know the chirpy ‘Tweets’ – the 140-character text messages that is currently being used in a big way for all sorts of news reporting, advertising, celebrity propagation, product promotion and even business engagement. Those who work in social media truly understand the significance of each of these characters.… Read More