Video styles to choose from

The year 2016 saw a rise in video promotions by various brands & products.  Corporates too found this medium to be more responsive and are increasingly opting for this visually engaging medium.  Explainer videos have indeed been the welcome change in marketing promotions - subtly influencing preference and decisions of…

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The future of digital marketing: DoubleClick

We know how critical it is for your business to reach out to customers on varied digital platforms.  After all, the competitive edge each of these provide cannot be overlooked.  The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google!  …

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Things to keep in mind when hiring an SEO agency

In the current competitive scenario, businesses are constantly striving to outdo their competitors.  One of the proven ways to get more business is Search Engine Optimization(SEO) services. If you have a website, but it isn’t featured in the top search results of either Google and Yahoo, then your efforts on website…

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Competitor analysis : The key to strategic brand building

‘Keep your friends close but keep your enemies closer.’   In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly.  So if your business has overlooked this…

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Future of ads without flash

In the recent weeks, the internet community has been in a uproar with news on Flash. Few months back, the researches at Malwarebytes, an anti- malware soft vendor uncovered a large scale attack against yahoo users through Yahoo’s own advertising network. This has led to increased scrutiny over the future…

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A Startup Guide To Digital Dummies : An Overview

Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge. It started off with the good old Orkut, may…

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Content to woo your customers

Content is the king. This overused metaphor has led to a frenzy of articles, blogs, posts, videos, presentations, white papers, infographics, tweets and what not. Have you ever come across a blog with great information but with paltry followers? What could have gone wrong? In the marketing world, thousands of…

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Integrated Marketing – The Why’s & How’s.

Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are…

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5 Scientifically Proven Ways That Gets You More Retweets

We all know the chirpy ‘Tweets’ – the 140-character text messages that is currently being used in a big way for all sorts of news reporting, advertising, celebrity propagation, product promotion and even business engagement. Those who work in social media truly understand the significance of each of these characters.…

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