Digital Experience
April 13, 2017
Video styles to choose from
The year 2016 saw a rise in video promotions by various brands & products. Corporates too found this medium to be more responsive and are increasingly opting for this visually engaging medium. Explainer videos have indeed been the welcome change in marketing promotions - subtly influencing preference and decisions of…
Digital Experience
February 1, 2017
The future of digital marketing: DoubleClick
We know how critical it is for your business to reach out to customers on varied digital platforms. After all, the competitive edge each of these provide cannot be overlooked. The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google! …
Digital Experience
January 13, 2017
Things to keep in mind when hiring an SEO agency
In the current competitive scenario, businesses are constantly striving to outdo their competitors. One of the proven ways to get more business is Search Engine Optimization(SEO) services. If you have a website, but it isn’t featured in the top search results of either Google and Yahoo, then your efforts on website…
Digital Experience
December 21, 2016
Competitor analysis : The key to strategic brand building
‘Keep your friends close but keep your enemies closer.’ In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly. So if your business has overlooked this…
Digital Experience
January 13, 2016
Future of ads without flash
In the recent weeks, the internet community has been in a uproar with news on Flash. Few months back, the researches at Malwarebytes, an anti- malware soft vendor uncovered a large scale attack against yahoo users through Yahoo’s own advertising network. This has led to increased scrutiny over the future…
Digital Experience
February 28, 2015
A Startup Guide To Digital Dummies : An Overview
Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge. It started off with the good old Orkut, may…
Digital Experience
January 22, 2015
Content to woo your customers
Content is the king. This overused metaphor has led to a frenzy of articles, blogs, posts, videos, presentations, white papers, infographics, tweets and what not. Have you ever come across a blog with great information but with paltry followers? What could have gone wrong? In the marketing world, thousands of…
Digital Experience
April 20, 2014
Integrated Marketing – The Why’s & How’s.
Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are…
Digital Experience
February 15, 2014