Digital Experience
June 17, 2015

Tweet today, retweet tomorrow

A sequel to the start up guide to digital dummies, it’s only fair that we take the next step forward and dive digitally into Twittersphere!  Though Twitter may look daunting as you log in, with the number of followers some people have, this ever evolving platform is so user friendly…

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Digital Experience
February 28, 2015

A Startup Guide To Digital Dummies : An Overview

Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge. It started off with the good old Orkut, may…

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Digital Experience
March 18, 2014

What Is A Hashtag And What Does It Mean For A Brand?

If you’re a social media rookie, hashtags may seem confusing and unnecessary. However, for social media campaigners it is an integral way to communicate online, come up in search results, and it can be a lot of fun too. What is a #Hashtag ? # A hashtag sign are those…

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Digital Experience
October 10, 2013

7 Steps For Measuring ROI On Social Media

When businesses want to take a flight on wheels ontight marketing budgets, with a vision of high ROI, then what works best for them is a right strategy with carefully planned steps. This blog ensures you a high ROI on social media strategy by guiding you on how to create…

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Digital Experience Google Plus
September 5, 2013

5 Top Tools To Get More Out Of Google Plus

In spite of the initial apprehensions among digital theorists, Google+ is here to stay.If used the right way, it is a great platform to leverage brand success, and to create a rather engaged following. Research suggests that users also find its environment rather refreshing as compared to say, Facebook and…

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Digital Experience Products
July 15, 2013

Everyday Household Products? Just How Do Power Brands Differentiate

‘Stop trying to fit in when you were born to stand out’ is a famous line from a Hollywood movie. This certainly holds true in the world of brand wars where every brand is positioning itself to ‘stand out’ by pitting against every other who is trying to ‘fit in’.So…

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