Digital Experience
October 12, 2022

How To Find The Right Digital Marketing Strategy For Your Product?

In today's society, digital marketing is a necessity. Almost every company that caters to customers has a digital marketing strategy. Knowing you need digital marketing is not the same as learning how to accomplish it. Although all organizations strive to achieve the same general goals with their digital marketing strategies,…

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Digital Experience
September 28, 2022

7 Social Media Strategies To Increase Your Visibility Drastically

Social media platforms are the best way to popularise one's ideas, products, and even hidden talents. Today, more than 4.62 billion people are using social networking sites which makes up 58.4% of the total population. With such large traffic, visibility in the online world becomes a challenge. The emergence of…

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Digital Experience
August 14, 2017

Millennials not responding to your Ads?

Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why…

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API & Integrations
August 9, 2017

Going digital? Beware of the API management trap

A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,…

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Digital Experience
August 5, 2016

The Hypocrisy Of Digital Democracy

What is it that has us speaking our minds on Social platforms?  Be it a hilarious post on Facebook or a tweet that irked us on Twitter, our first instinct is to react!  Nothing wrong with that .. after all do we live in an era of Digital Democracy.  But considering…

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Digital Experience
December 26, 2015

Instagram Life… One Click at a Time!

Let's be honest... stepping into a new social media platform may seem intimidating, especially since we are  apprehensive of the 'what ifs' confronting the decision!  'What if the comment is taken out of context .. What if the privacy filters don't work.. & so on.  But bored outta my mind with just viral videos…

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Digital Experience
June 17, 2015

Tweet today, retweet tomorrow

A sequel to the start up guide to digital dummies, it’s only fair that we take the next step forward and dive digitally into Twittersphere!  Though Twitter may look daunting as you log in, with the number of followers some people have, this ever evolving platform is so user friendly…

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Digital Experience
February 28, 2015

A Startup Guide To Digital Dummies : An Overview

Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge. It started off with the good old Orkut, may…

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Digital Experience
March 18, 2014

What Is A Hashtag And What Does It Mean For A Brand?

If you’re a social media rookie, hashtags may seem confusing and unnecessary. However, for social media campaigners it is an integral way to communicate online, come up in search results, and it can be a lot of fun too. What is a #Hashtag ? # A hashtag sign are those…

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