Water Cooler
October 15, 2015

Make for India – The quest for Driverless Cars in India

I came across an article regarding Self Driving Cars and was thoroughly impressed with the idea. Look at the creativity & ideation involved. It's a boon for people who can't drive and have to depend on others for commuting. But I shudder to think what would be the fate of…

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Water Cooler Internet of Things
May 12, 2015

Internet of Things – What it means to us?

Neil Gross predicted in 1999 - “In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit its sensations”.   Internet of things, IoT in short is slowly gaining momentum across various spheres of our life. What is…

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Water Cooler
April 26, 2015

Smart Watches – The Smart Move?

“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable. The decision to buy a…

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Water Cooler
November 13, 2014

Why Should Youngsters Have All The Fun?

Gone are the years of busy spring time, nudging me gently in to the autumn years of my life… “Gainfully unemployed, very proud of it, too” is the quote which fits my current stage of senior citizenship. Relaxed lifestyle, time for friends, family and things I missed out during the…

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Water Cooler
January 10, 2014

Google Auto Navigation Cars – Implications Of Traffic Violations

While some of the world’s biggest car manufacturers have invested decades in trying to develop vehicles that drive themselves, obviously they are significantly behind Google. This internet giant recently announced that their self-driving fleet of vehicles has logged about 700,000 miles on public roads around the United States. In the…

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Water Cooler Credit Card
February 10, 2013

Using Credit Card Behavior For Targeted Advertising

A few years ago, MasterCard floated the idea of web based ad targeting by using an individual’s credit card purchase history as the source of marketing communication customization. However, the company later chose to shelve the idea citing regulatory issues that dictate how financial service providers are permitted to handle…

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