Businesses today are drawing close to the digital transformation, guiding them to improve customer service and stay in the competition. Like from Artificial Intelligence (AI) to IoT (Internet of Thing), these technologies play a crucial role in improving business performance. Businesses stay connected and communicate with visitors visiting sites. One of the best ways to communicate and engage with visitors is using Chatbots. When we talk about the technologies, chatbots are now the center of business communication or messaging. According to one study, by the end of 2021, more than 80% of businesses will adopt this chatbots system to communicate handy. These AI-laden chatbots are changing how the business communicates with potential customers.
What is a Chatbot?
A Chatbot is a program powered by the rules and AI, simulating real interaction with users through a chat interface. In simple words, Chatbot is a tool helping to have a conversation with visitors to your site.
Let us now check six benefits of chatbots for your businesses:
1. To stay on the trend and present on Messaging Platforms:
Many studies have presented that messaging apps have more reach than any other social media network. Moreover, a percentage of smartphone users don’t download any new apps in a month. Integrating your Chatbot with any of the popular platforms used by customers daily can help save time and money.
2. BetterLead Generation and Nurturing:
Most of the business operates in an omnichannel model. They use different platforms, including Facebook, Website, Instagram, and others. Using AI chatbots can help in creating an effortless way to communicate with the business. With billions of Facebook, Instagram, and other platform users, deploying chatbots can help you engage with existing and potential customers. It is one way of personalizing your customer behaviors and generating leads.
3. Delivering 24/7 Automated Customer Support:
No customer would like to wait for long when it comes to getting service. By deploying chatbots, you can make customers get their queries cleared anytime. Having good customer service round the corner is one way of offering quality customer service and reduces questions. Chatbots can help customers genuinely, and you can even train your bots by adding general FAQs.
4. Saving Customer Service Costs:
Reports say that there are around 265 billion customer requests every year, and businesses spend over $1.3 trillion to fulfill these requests. In other words, chatbots are a part of investment helping businesses to optimize customer service costs. Businesses don’t have to invest in other forms of customer service, as chatbots can deliver the result.
5. Increased Customer Engagement
Needless to say, that customer engagement is an essential part of the business strategy to keep the brand alive. Companies that engage with their existing and potential customers through chatbots can increase spending by 40%. As social media is doing its job, chatbots are contributing by creating engagement more interactive. Conventional customer service usually provides information on what it receives from users. Chatbots, in contrast, give a slice of data at a time, leading interaction based on the input the user provides at each time. In simple words, chatbots don’t bore customers with irrelevant information and keep them stay for long on the website.
6. Monitoring Consumer Data to Gain Insight
Chatbots are great tools to communicate with customers. With feedback collected through questions, you will be able to make improvements on products. For instance, if your landing page is generating a good amount of organic traffic but doesn’t convert, your Chatbot will be able to reach out to customers visiting this page with the survey to collect more information. This will help to know why they are leaving the page without the purchase.
Moreover, chatbots help in tracking purchasing patterns and consumer behaviors to monitor user data.
Conclusion
As you can see, chatbots are an excellent backup for employees to speed up the task, communicate, and are cost-effective. However, business needs to keep chatbots’ capability and personality in minds that can retain your brand perception.
