Digital Experience

Look before you leap into an online business

If you are running a successful brick and mortar retail outlet, it has probably occurred to you that adding an ecommerce store would be a good way to increase your profit without incurring too much in the way of overheads. And, it is true – there are a lot fewer…

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4 Simple Ways to Boost Customer Retention with Salesforce

Integration of data analytics software into a marketing strategy helps businesses outperform their competitors. For those who are still not part of it, I have stats to show. A study  reveals that About 65% of consumers want real-time interactions. 7 in 10 consumers admit technology has made easier to take…

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Building a website or revamping one? Know the latest trends

With user expectations growing and trends changing constantly, it is important to build digital experiences that are fun, engaging, innovative and intuitive. To help you keep up with what’s happening, we deliver web development trends expected in 2018. Material Design Materialize is a CSS framework based on Google’s Material Design…

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Will IOT lead the industry’s digital transformation in 2018 – Data and intelligence paint a positive picture

2017 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2018 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,…

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5 reasons why you shouldn’t be comparing progressive and native web apps

Instagram, Twitter, Quora, Amazon, Google Sheets; right from shopping and banking to working and eating, every service you could need comes wrapped in a neat mobile application these days. But, as a developer, you desire the best tech that can also drive ROI for your project. And, that’s where you…

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A must-look-at list for ecommerce to stay ahead of changing trends

The new year brings with it new technological advances, new trends, new stories. For every industry, predicting the shift in trends and staying ahead of them is the only way to survive and thrive in the changing world. Ecommerce as we see now has gone beyond selling something to building…

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Will the digital marketing trends change in 2018?

Thinking of next year's digital marketing strategies, every advertising agency out there has already started planning their future plans. SEO and email marketing are still largely popular, but there are new, low competition markets ready to be explored. Check out what’s going to happen next year in the world of…

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E-commerce in emerging markets

The global landscape of ecommerce is evolving rapidly as it continues to soar in the emerging markets. The rise in internet access, expanding incomes and the use of smart phones in emerging markets has been the main driver for ecommerce growth. The graph below (Source:eMarketer) shows these increasing trends. If…

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10 startling stats about the business of Artificial Intelligence

Siri... "Here I am." "Call Lola." "Which Lola? Lola Landline Lola Mobile." "Second one." "Calling Lola Mobile." Artificial Intelligence is here and it's going to stay. In the sphere of business, AI is poised to deliver a transformational impact. Though it is already in use across thousands of companies, we…

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