Digital Experience
April 13, 2017
Video styles to choose from
The year 2016 saw a rise in video promotions by various brands & products. Corporates too found this medium to be more responsive and are increasingly opting for this visually engaging medium. Explainer videos have indeed been the welcome change in marketing promotions - subtly influencing preference and decisions of…
Digital Experience
March 17, 2017
Ecommerce: Redefining convenience
In this fast-paced era ruled by technology, internet has caved its niche as a necessity we can’t do without! With businesses trying to extend their reach globally, digital promotions play a critical role vide the worldwide web supporting existing retail outlets, or by being the primary point of sale. This is…
Digital Experience
February 1, 2017
The future of digital marketing: DoubleClick
We know how critical it is for your business to reach out to customers on varied digital platforms. After all, the competitive edge each of these provide cannot be overlooked. The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google! …
Digital Experience
January 13, 2017
Things to keep in mind when hiring an SEO agency
In the current competitive scenario, businesses are constantly striving to outdo their competitors. One of the proven ways to get more business is Search Engine Optimization(SEO) services. If you have a website, but it isn’t featured in the top search results of either Google and Yahoo, then your efforts on website…
Digital Experience
December 21, 2016
Competitor analysis : The key to strategic brand building
‘Keep your friends close but keep your enemies closer.’ In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly. So if your business has overlooked this…
Digital Experience
September 6, 2016
Seamless Steps To Promote Your Gaming App
Ever thought why the best of games fail to reach the pinnacle of success despite of the game app being flawless ? By now most of you know the unsaid fact that no matter how outstanding your game is, it will not yield the required results, until and unless you…
Digital Experience
August 5, 2016
The Hypocrisy Of Digital Democracy
What is it that has us speaking our minds on Social platforms? Be it a hilarious post on Facebook or a tweet that irked us on Twitter, our first instinct is to react! Nothing wrong with that .. after all do we live in an era of Digital Democracy. But considering…
Digital Experience
May 8, 2016
The Apple/FBI face-off!
The Judgement is out.. Apple doesn't have to help FBI in the Brooklyn iPhone Case. It was indeed a victory for privacy laws of sorts, as earlier last week U.S. Magistrate Judge James Orenstein ruled that Apple cannot be compelled by the FBI to unlock the phone in the Brooklyn…
Digital Experience
April 28, 2016