Digital Experience

Will IOT lead the industry’s digital transformation in 2018 – Data and intelligence paint a positive picture

2017 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2018 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,…

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5 reasons why you shouldn’t be comparing progressive and native web apps

Instagram, Twitter, Quora, Amazon, Google Sheets; right from shopping and banking to working and eating, every service you could need comes wrapped in a neat mobile application these days. But, as a developer, you desire the best tech that can also drive ROI for your project. And, that’s where you…

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A must-look-at list for ecommerce to stay ahead of changing trends

The new year brings with it new technological advances, new trends, new stories. For every industry, predicting the shift in trends and staying ahead of them is the only way to survive and thrive in the changing world. Ecommerce as we see now has gone beyond selling something to building…

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Will the digital marketing trends change in 2018?

Thinking of next year's digital marketing strategies, every advertising agency out there has already started planning their future plans. SEO and email marketing are still largely popular, but there are new, low competition markets ready to be explored. Check out what’s going to happen next year in the world of…

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E-commerce in emerging markets

The global landscape of ecommerce is evolving rapidly as it continues to soar in the emerging markets. The rise in internet access, expanding incomes and the use of smart phones in emerging markets has been the main driver for ecommerce growth. The graph below (Source:eMarketer) shows these increasing trends. If…

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10 startling stats about the business of Artificial Intelligence

Siri... "Here I am." "Call Lola." "Which Lola? Lola Landline Lola Mobile." "Second one." "Calling Lola Mobile." Artificial Intelligence is here and it's going to stay. In the sphere of business, AI is poised to deliver a transformational impact. Though it is already in use across thousands of companies, we…

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Survival of the fittest is search engine law. Is it your content strategy?

I was looking at the various Google search algorithms over the years. As I went through how the search has evolved over the years, I couldn't but relate it to a child's language development. As a baby learns to speak, they will start speaking with just one word sentences like…

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Millennials not responding to your Ads?

Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why…

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Going digital? Beware of the API management trap

A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,…

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