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Digital Experience 5 Scientifically Proven Ways That Gets You More Retweets
February 15, 2014

5 Scientifically Proven Ways That Gets You More Retweets

We all know the chirpy ‘Tweets’ – the 140-character text messages that is currently being used in a big way for all sorts of news reporting, advertising, celebrity propagation, product promotion and even business engagement. Those who work in social media truly understand the significance of each of these characters.…

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Digital Experience How To Maximize Your Company’s Influence On LinkedIn
December 8, 2013

How To Maximize Your Company’s Influence On LinkedIn

Owning a company page on LinkedIn has come of age. Not only are businesses using it to reach out to potential partners and employees, but also, use it to share relevant information and marketing material. With the latest publishing tools, not everyone can find a voice on LinkedIn. Today, this…

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Digital Experience 4 Appalling Web Browsers You Might Never Use
October 20, 2013

4 Appalling Web Browsers You Might Never Use

While most of the world has gotten cozy with browsers such as Firefox, Mozilla, Safari, Chrome, and the reigning Internet Explorer – you’d be rather surprised that there also exists a breed of obscure web browsers that will guarantee some hair raising experiences. Here’s a lowdown on some of the…

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Digital Experience 7 Steps For Measuring ROI On Social Media
October 10, 2013

7 Steps For Measuring ROI On Social Media

When businesses want to take a flight on wheels ontight marketing budgets, with a vision of high ROI, then what works best for them is a right strategy with carefully planned steps. This blog ensures you a high ROI on social media strategy by guiding you on how to create…

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Digital Experience 5 Top Tools To Get More Out Of Google Plus
September 5, 2013

5 Top Tools To Get More Out Of Google Plus

In spite of the initial apprehensions among digital theorists, Google+ is here to stay.If used the right way, it is a great platform to leverage brand success, and to create a rather engaged following. Research suggests that users also find its environment rather refreshing as compared to say, Facebook and…

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Digital Experience Using Credit Card Behavior For Targeted Advertising
February 10, 2013

Using Credit Card Behavior For Targeted Advertising

A few years ago, MasterCard floated the idea of web based ad targeting by using an individual’s credit card purchase history as the source of marketing communication customization. However, the company later chose to shelve the idea citing regulatory issues that dictate how financial service providers are permitted to handle…

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Digital Experience Smart phones to smart coupons: How are retailers leveraging the power of mobile
January 30, 2013

Smart phones to smart coupons: How are retailers leveraging the power of mobile

Mobile marketing has become an integral element in every leading brand’s success story. A large number of businesses are recognizing the quintessential smart phone as an effective marketing medium that can be leveraged to engage with customers. A specifically popular mobile marketing channel that is being currently explored is that…

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