In the digital transformation era, access to a comprehensive suite of productivity tools that facilitate seamless collaboration is essential for businesses operating in the UAE. Google Workspace, formerly G Suite, has emerged as a leading solution in the region, offering a robust collection of apps and services designed to streamline workflows, enhance communication, and boost efficiency across teams. However, with multiple pricing plans available, UAE-based organisations may need help navigating the options and determining which plan best aligns with their business needs. In this blog post, we’ll delve deep into Google Workspace pricing, exploring the different plans, their features, and the value they offer to help UAE businesses make an informed decision that supports their productivity and growth objectives.

The Google Workspace Pricing Landscape

Google Workspace offers four main pricing plans: Business Starter, Business Standard, Business Plus, and Enterprise in the ascending price order. Each plan is tailored to cater to the specific requirements of businesses ranging from small startups to large enterprises. Let’s take a closer look at each plan:

1. Business Starter

The Business Starter plan is Google Workspace’s entry-level offering, designed for small teams and businesses. It includes essential Google apps such as Gmail, Google Drive, Google Docs, Google Sheets, and Google Slides, among others. With this plan, you get 30GB of cloud storage per user, allowing you to store and access your files securely from anywhere.

The Business Starter plan also provides access to Google Meet for video conferencing, allowing you to host secure meetings with up to 100 participants. This plan also includes security features like two-step verification, ensuring the protection of your account.

2. Business Standard

The Business Standard plan is the next step from the Starter plan; It is more expensive and offers more comprehensive features for growing businesses. In addition to the apps and services included in the Starter plan, the Standard plan provides advanced collaboration and communication tools.

With Business Standard, you can access Google Cloud Search, which lets you quickly find information across your organisation’s content, including Gmail, Drive, and more. Additionally, you can take advantage of attendance tracking and recording in Google Meet, making it easier to manage and follow up on meetings.

The Business Standard plan also includes enhanced security features, such as advanced mobile device management, data loss prevention for Drive and Gmail, and security alerts and insights. Furthermore, you get 2 TB of cloud storage per user, providing ample space to store and share files securely.

3. Business Plus

The Business Plus plan is designed for larger organisations and enterprises that require more advanced features and functionality. It is Google’s most expensive non-customized plan. Building upon the Business Standard plan, Business Plus offers additional tools and services to enhance productivity, collaboration, and security.

One of Business Plus’s standout features is the inclusion of Google Vault, a powerful archiving and eDiscovery tool. This tool is precious for UAE businesses that must comply with local and international regulations. It allows you to retain, archive, search, and export your organisation’s email, chat messages, and files, and it will set up and enforce compliance with legal and regulatory requirements.

Furthermore, Business Plus provides enhanced security and compliance features, such as data loss prevention for Drive, Gmail, and Chat, and advanced endpoint management for mobile devices. You also get access to Google Cloud Search, allowing you to search across your organisation’s content quickly and efficiently.

With Business Plus, you benefit from 5TB of cloud storage per user, ensuring ample space for storing and sharing large files and multimedia content.

4. Enterprise (Pricing available upon request)

The Enterprise plan is Google Workspace’s most comprehensive offering, tailored for large enterprises and organisations with complex requirements. This plan includes all the features and services from the Business Plus plan and additional enterprise-grade capabilities and support.

One key advantage of the Enterprise plan is the ability to customise and configure Google Workspace to meet your organisation’s needs. This includes custom security configurations, advanced data governance tools, and personalised user support.

Additionally, the Enterprise plan offers enhanced security and compliance features, security incident response, and enterprise-level mobile management. You can also access Google Cloud Search, Google Vault, and unlimited cloud storage, ensuring seamless collaboration and data management across your organisation.

The Enterprise plan pricing is customised based on your organisation’s requirements and user count, making it a flexible and scalable solution for large enterprises.

Evaluating the Value of Google Workspace Pricing

While the pricing plans may seem straightforward, assessing each plan’s value concerning your organisation’s specific needs is crucial. Here are some key factors to consider:

1. User Requirements

Consider the number of users in your organisation and their specific requirements. The Business Starter plan may suffice if you have a small team with basic productivity needs. However, the Business Standard or Business Plus plans may be more suitable if you have a larger workforce with more advanced collaboration and security requirements.

2. Collaboration and Communication Needs

Evaluate your organisation’s collaboration and communication needs. If you require advanced video conferencing capabilities, attendance tracking, and cloud search functionality, the Business Standard or Business Plus plans may be a better fit.

3. Security and Compliance Requirements

Assess your organisation’s security and compliance requirements. If you operate in a highly regulated industry or handle sensitive data, the enhanced security features and data loss prevention tools offered by the Business Plus or Enterprise plans may be essential.

4. Storage Requirements

Consider your organisation’s files, emails, and other data storage needs. While the Business Starter plan provides 30GB of storage per user, larger organisations may require the 2TB or 5TB storage offered by the Business Standard and Business Plus plans.

5. Scalability and Future Growth

Consider your organisation’s future growth plans. While a lower-tier plan may suffice for your current needs, evaluating whether it can accommodate your future requirements is crucial. Upgrading to a higher-tier plan may be more cost-effective in the long run than switching to a different solution entirely.

6. Integration with Other Google Services

If your organisation relies on other Google services, such as Google Cloud Platform or Google Maps Platform, the seamless integration offered by Google Workspace can provide additional value and efficiency.

By carefully evaluating these factors and considering your organisation’s unique requirements, you can determine which Google Workspace pricing plan offers the best value and return on investment.


For businesses in the UAE’s dynamic digital landscape, having the proper productivity and collaboration tools is critical to driving growth. Google Workspace offers pricing options tailored to diverse needs, from the entry-level Business Starter to the comprehensive Enterprise plan, delivering features optimised for productivity, collaboration, and robust data security.

Understanding each plan’s value proposition and aligning it with your requirements allows for an informed decision that enhances productivity, facilitates seamless collaboration, and safeguards sensitive data in compliance with regulations.

Committing to an annual or multi-year Google Workspace plan offers significant cost savings over month-to-month payments, extended support, affordable pricing for adding new users as you grow, and potential access to premium features like priority support, enabling scalability and operational efficiency.

Investing in seamless collaboration tools like Google Workspace can provide a competitive edge in the UAE’s fast-paced business environment, where agility is paramount. Its robust features and competitive pricing empower organisations of all sizes to streamline processes, boost productivity, and thrive in the digital era.

Vijith Sivadasan

Written By Vijith Sivadasan

An enterprising visionary and a serial entrepreneur, Vijith is driven by instinct in his pursuit for creative excellence. Passionate about transformational marketing strategies, he enunciates the critical need of analytic skills to maximize business potential. To know more on how he can add value to your business, drop him a line at