Email Marketing Metrics & KPIs: An Advanced Guide to Use Email Marketing Analytics in 2022

One of the most powerful forms of digital marketing is email marketing. Almost every company invests in it because of this. According to email marketing statistics, approximately 4.3 billion people send emails to their customers. Not only that, but email is a major means of content distribution for a company.…

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How To Strategically Use Email For Customer Activation And Retention

In recent times, focusing on customer acquisition is vital to a business's success. However, many entrepreneurs overlook an equally important tool: customer retention. When it comes to customer activation and retention, emails remain the best channel. A survey carried out on emarketer.com shows that 56% of marketers consider email marketing…

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