Application of IP Rights in the Marketing Industry

Intellectual property or IP refers to any work, idea, invention, or creation of the human intellect, to which one can claim rights, and for which one can apply for copyright, patent, or trademark rights and protection. Though intangible, IPs today are considered significant assets in most businesses as these can…

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Competitor analysis : The key to strategic brand building

‘Keep your friends close but keep your enemies closer.’   In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly.  So if your business has overlooked this…

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Future of ads without flash

In the recent weeks, the internet community has been in a uproar with news on Flash. Few months back, the researches at Malwarebytes, an anti- malware soft vendor uncovered a large scale attack against yahoo users through Yahoo’s own advertising network. This has led to increased scrutiny over the future…

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Integrated Marketing – The Why’s & How’s.

Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are…

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Using Credit Card Behavior For Targeted Advertising

A few years ago, MasterCard floated the idea of web based ad targeting by using an individual’s credit card purchase history as the source of marketing communication customization. However, the company later chose to shelve the idea citing regulatory issues that dictate how financial service providers are permitted to handle…

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Smart phones to smart coupons: How are retailers leveraging the power of mobile

Mobile marketing has become an integral element in every leading brand’s success story. A large number of businesses are recognizing the quintessential smart phone as an effective marketing medium that can be leveraged to engage with customers. A specifically popular mobile marketing channel that is being currently explored is that…

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