Whether you’re just starting your blogging career or looking to raise your brand awareness more, adhering to SEO trends is essential to succeed. Your website gets a better chance of ranking higher if you use SEO strategies and trends.
Two of the most crucial factors in digital marketing are page visibility and generating organic traffic. These two work hand-in-hand to ensure that your site and brand make it to the top.
If you’re an influencer or blogger looking for ways to boost your rankings, here are the biggest SEO trends to boost your rankings in 2022.
The Biggest SEO Trends To Send Your Rankings Soaring
Rankings in 2021 are very much different from rankings in 2022 which means that if you really want to make it to the top, you have to level up your game.
Google has made it known to everyone that it’s not willing to stick to 2021’s SEO trend, which means now is the most perfect time to adapt to the latest SEO trends, including:
Evergreen Content
Apparently, it isn’t just enough to be writing content. If you want your rankings to start rocketing, you have to write evergreen content. That means, writing topics about ‘US Presidential Elections’ just probably won’t cut it anymore. Instead, “How to Lose Weight’ looks more like good content to write.
Evergreen content is, in simpler words, content that doesn’t go out of date. It doesn’t matter if it’s 2019, 2020, or 2030, the content would still be relevant.
Instead of writing, “The best place to find easter eggs is on 5th avenue. They offer it at $3 per basket of 12 easter eggs.” Try writing, “To fry an egg, you must first prepare your cooking station as well as the ingredients. Grab a pan, cooking oil, salt, etc. to start cooking.”
What seems to be wrong with the first paragraph? The first paragraph is non-evergreen content. It talks about where to find or buy an easter egg. First, Easter only happens once a year which means in the next couple of months, your content would become outdated. Second, the location of which the easter eggs are sold could change or they may no longer offer them anymore.
Now, the second paragraph is a good example of evergreen content. Eating an egg is timeless. People always eat eggs which means a topic on frying an egg won’t get outdated anytime soon. Also, yes, people really search for tutorials and guides on how to fry an egg. Believe it or not!
Page Speed
This is probably the only SEO trend that is still applicable to this time. Page Speed is still relevant when it comes to site rankings. Imagine yourself as a site visitor, would you still stay on a site that takes forever to load? Probably not!
Most readers stay on a site for only 54 seconds, which means they wouldn’t waste their time on a website waiting for it to load. If your site takes 6-8 seconds to open or load, you’re doing a very good job at turning off your readers.
Fortunately, there’s a high chance that your hosting provider has plans for increased page loads. Either you upgrade your hosting plan, or you use SEO-plugins from WordPress or other platforms.
You have to understand that your page load plays a major role in driving more organic traffic, and, if you’re an affiliate marketer, more sales to your website. Thus, keeping the speed of your page up also boosts your rankings!
User Intent
Whether it’s business or website, user intent matters. It is a universal rule that most industries adhere to. What are your audiences’ needs? What do they want? When you start focusing on your readers, what they need, what they want, or what can help them, you are getting a step closer to boosting your rankings.
Readers tend to pay more attention to sites that provide them with their needs or their wants. Your goal is to write content that addresses the issues of your target audiences.
When your readers start realising that your content brings more value to them, they become more and more interested in your site. 50% of site visitors are actually returning users. If you can catch your readers’ tickle spot, you’re in a very sweet treat of getting loyal visitors.
Mobile-Friendliness
About 50% of website visitors or traffic come from mobile devices. More importantly, by 2025, more than 1.3B users will generate traffic using their mobile devices.
If this will tell you one thing, that is to give emphasis on the mobile-friendliness of your website. Your readers can’t keep on zooming in and out every time they read some of your blogs.
As much as possible, you have to make your site user-friendly. So friendly that your readers would immediately find what they’re looking for and would no longer spend so much time navigating through your site. No matter how great your content is, people will back out of your site if it inconveniences them.
Why Leveraging On SEO Trends Is Beneficial For You
Influencers and digital marketers only want one thing -to reach a higher brand awareness. Google made it hard enough to rank higher that if you can’t generate organic traffic, the only other way for you to rank higher is through paid traffic.
However, even paid traffic does not guarantee a 100% success rate. You still need to have other supporting methods if you really want to make it to the top.
Leveraging SEO trends helps you achieve your goals. Google made it clear to everyone that the only way you can generate organic traffic is by adhering to the best SEO practices.
Conclusion
In conclusion, this is everything you need to know about the biggest SEO trends. To increase the chance of boosting your rankings, using SEO trends is essential. It helps influencers or bloggers improve site visibility and even drive more revenues. Keep these trends not only close to your mind but to your heart as well as these could help you reach your goals.
