“Words are more powerful than weapons”– they are the most powerful force available to humanity. In this digital world, you can use this power in your favor through content writing.
By writing, presenting, and sharing your knowledge on the Internet you are making it immortal. As Shakespeare rightly said in his Sonnet 55 “Not marble nor the gilded monuments of princes shall outlive this powerful rhyme”- You will be remembered in your words long after you are gone.
The average customer conversion rate is 6 times higher for companies that use content writing compared to those that do not. This proves that content writing can not only increase traffic to your sites but also boost your conversion rates. In the business context content writing has the following powers:
It Gives A Virtual Avatar To Your Business
It has become vitally crucial to give your target audience and current customers authentic information as more and more people turn to the internet for information.
Sharing the knowledge that will benefit your audience is the sole purpose of producing top-notch content. You as a content writer must produce information that appeals to them, encourages them to make wiser choices, and gives them confidence.
Your content (in the form of a blog, social media post, podcast, or website content) is building a digital image of your company. This virtual avatar communicates to millions of people on a day-to-day basis.
Through powerful media platforms, you can communicate your message /ideology /knowledge and virtually engage the audience with you. Every organization should invest time and resources in content writing to avoid any inconsistency. The most beneficial aspect of content writing is that it provides a unique voice to your organization. This voice will bring a sense of continuity and encourage people to engage more easily with you.
Just like humans, there is a lot of competition on the Internet and to stand out from the crowd you need a voice of your own.
It’s Like A Funnel
As you can see in the above figure good content is a ubiquitous feature at all levels, if at any stage in this funnel you compromise on quality then you may end up losing your valuable customer.
- Relevant and Quality content
People come on the internet with a specific intent in mind- they have a problem and they want the best solution for it. Great content is the one that precisely answers the customer query. If the experience was satisfactory then a user will carry a positive impression of you. It helps your customer to know more about you and what your brand stands for.
- Builds Trust
By constantly providing relevant and quality content you earn the trust of the user. This trust translates into repeated visits.
A consistent tone should be maintained across the website and other media platforms this will help to establish a strong brand image in the eyes of potential customers.
- Conversion To Customer
The primary goals of businesses that use content writing are lead generation (85%), sales (84%), and lead nurturing (78%).
The trust you just build on your content serves as goodwill for your product/ service. On this Internet overflowing with content, there is an 80% chance that the customer will select the familiar brand or site.
- Repeated Visits
Central to achieving the goal mentioned in point C is the ability to retain your audience. Good content tries to engage with the customer post sales as well. A feedback survey/ form, thank you mail, or personalized gift cards are some of the ways that can enrich the customer experience and drive repeated sales.
It’s a funnel with each step adding a unique advantage -If used correctly words can persuade the customer to act in a desired manner.
It’s An Internally Enriching Experience For Your Brain
Research Phase –
With every piece of content, you end up more informed. The process exposes you to different perspectives, this wide view can help you to get a zoomed-out view of the situation. Finding the most recent knowledge is encouraged through research. You’ll face rivalry in business. You can develop your plans and strategies more effectively by researching your rivals and what they’re up to. You can determine what makes you unique.
Writing phase –
Jeff Bezos the founder of Amazon asks his senior leaders to write a 6-page memo to brainstorm great ideas for the company. The reason for this is plain and simple clear thinking = clear writing. The process of translating your thought into dense and detailed written work provides you with the opportunity to avoid any logical inconsistencies and gives you the margin to come up with new and innovative ideas.
It Helps To Improve Your Search Engine Rank
Content that is consistent, distinctive, and easy for readers to understand is highly valued by search engines like Google. To rank, a page must be of good quality, including the appropriate number of long and short tail keywords, have the appropriate meta tags and slug, have the appropriate word count and topic, and have the appropriate number of backlinks.
Virtual Word Of Mouth Through Sharing
Getting your current clients, leads, and brand advocates to recommend your company to others is one of the best strategies to gain more visibility online. Simply put, content is incredibly shareable.
Customers may share one of your social media postings with their friends or forward one of your email marketing communications to a colleague. Gaining exposure in the marketplace by having your material shared is an amazing strategy.
Conclusion
All in all, investing as little as 6 hours a week in content writing is enough for 91% of businesses to increase web traffic and sales. The most important factor for the success of this powerful tool is consistency. If your content (blog/ podcast/newsletter/ website content, etc.) is updated irregularly then you are unlikely to see results. But if you invest a small amount of time on a regular basis to write relevant and original content then you will eventually see the results in terms of better page ranking, increase in leads, increase in sales, etc. to state a handful of advantages.
