In today’s ever-changing digital world, cloud computing is integral to contemporary companies. Amazon Web Services (AWS), an Amazon subsidiary, is a significant player in cloud computing services. They offer various flexible and reliable services. The role of AWS consulting partners has grown immensely as more and more people continue to seek AWS skills. These partnered firms play a crucial role in helping organisations navigate the complexities of AWS, allowing them to take advantage of cloud computing’s full potential.

In this comprehensive guide, we’ll explore the world of AWS Consulting Partners, what it means to be one, its benefits, and the steps involved in becoming one.

What are AWS Consulting Partners?

Amazon respects AWS Consulting Partners as a recognised professional services company because they specialise in creating AWS solutions and have adequate knowledge of different AWS services, such as computing, storage, databases, networking, security, and analytics.

To become an AWS Consulting Partner, organisations must meet specific criteria set by Amazon, including technical proficiency, customer experience, and a commitment to continuous learning and innovation. AWS Consulting Partners are categorised into different tiers based on their level of expertise, revenue, and customer satisfaction. Codelattice is an AWS consulting partner you can trust for your cloud computing needs.

Advantages of Becoming an AWS Consulting Partner

Becoming an AWS Consulting Partner offers numerous benefits to professional services firms, including:

  1. Credibility and Trust: The AWS Consulting Partner status is a seal of approval from Amazon, signifying the firm’s expertise and commitment to delivering high-quality AWS solutions. This credibility can attract new clients and foster trust with existing ones.
  2. Access to Resources and Support: AWS Consulting Partners has access to resources, including training materials, technical documentation, and dedicated support channels. This access enables partners to stay up-to-date with the latest AWS services and best practices, enhancing their ability to deliver cutting-edge solutions.
  3. Increased Visibility and Marketing Opportunities: AWS Consulting Partners are listed on the AWS Partner Solutions Finder, a directory that helps potential clients discover and connect with qualified partners. This increased visibility can lead to new business opportunities and a broader market reach.
  4. Collaborative Opportunities: As part of the AWS Partner Network (APN), AWS Consulting Partners can collaborate with other partners, share knowledge, and participate in joint projects. This collaboration fosters innovation and enables partners to offer comprehensive solutions to their clients.
  5. Competitive Advantage: By leveraging the AWS Consulting Partner status, firms can differentiate themselves from competitors and position themselves as trusted advisors in cloud computing. This competitive advantage can lead to increased revenue and growth opportunities.

The Path to Becoming an AWS Consulting Partner

Becoming an AWS Consulting Partner is a multi-step process that requires dedication, expertise, and a commitment to meeting Amazon’s stringent requirements. Here’s an overview of the typical journey:

1. Establish AWS Expertise:

Invest in building a team of AWS-certified professionals, including Solutions Architects, Developers, and SysOps Administrators

  • Gain hands-on experience by delivering successful AWS projects and implementations for clients.
  • Develop a deep understanding of AWS services, best practices, and use cases across various industries.

2. Meet AWS Requirements:

  • Familiarise yourself with the AWS Partner Program requirements, which include technical proficiency, customer experience, and revenue thresholds.
  • Ensure your firm meets the minimum AWS Certifications and Accreditations required for the desired partner tier.
  • Demonstrate a track record of successful AWS deployments and customer satisfaction.

3. Complete the Application Process:

  • Gather the necessary documentation, such as case studies, customer references, and proof of AWS Certifications and Accreditations.
  • Submit a formal application to the AWS Partner Network detailing your firm’s expertise, experience, and commitment to AWS.
  • Be prepared for an extensive evaluation process, including technical assessments and customer reference checks.

4. Maintain Partner Status:

  • Once approved, continuously meet the requirements for your partner tier, including maintaining AWS Certifications, delivering successful projects, and adhering to best practices.
  • Participate in AWS Partner Network activities, such as training, events, and knowledge-sharing initiatives.
  • Regularly renew your AWS Consulting Partner status to maintain your credentials and access to partner benefits.

5. Advance to Higher Tiers:

  • As your firm’s AWS expertise, revenue, and customer base grow, consider advancing to higher partner tiers, such as Premier or Advanced Consulting Partner.
  • Higher tiers offer additional benefits, including increased visibility, dedicated support, and access to exclusive resources and programs.

Becoming an AWS Consulting Partner is not merely a certification; it’s a commitment to excellence and a continuous learning and improvement journey. By embracing the AWS ecosystem and delivering exceptional solutions, AWS Consulting Partners can unlock new opportunities, drive innovation, and foster long-lasting client relationships.

The Road Ahead: Embracing Cloud Innovation

As cloud computing revolutionises business operations, the demand for AWS expertise will only increase. AWS Consulting Partners play a pivotal role in helping organisations navigate this ever-evolving landscape, translating the complexities of cloud computing into tangible business value.

By becoming an AWS Consulting Partner, firms can position themselves at the forefront of cloud innovation, capitalising on the vast opportunities presented by AWS. Whether it’s leveraging advanced services like machine learning, big data analytics, or serverless computing, AWS Consulting Partners are well-equipped to guide organisations through their digital transformation journey.

Moreover, the AWS Partner Network provides a collaborative ecosystem where partners can share knowledge, collaborate on projects, and stay ahead of emerging trends. This collaborative environment fosters innovation and enables AWS Consulting Partners to continuously enhance their offerings, delivering cutting-edge solutions that drive business growth and success.


To sum up, one option that can unveil new opportunities for companies offering services is becoming an AWS Consulting Partner. Firms would be granted the much-desired status of an AWS Consultancy Partner and become cloud computing consultants by proving their excellence, providing top-notch customer experience, and showing commitment to lifelong learning. As cloud adoption continues to soar, the demand for AWS expertise will only intensify, making the AWS Consulting Partner program an invaluable asset for firms seeking to thrive in the digital age.

Vijith Sivadasan

Written By Vijith Sivadasan

An enterprising visionary and a serial entrepreneur, Vijith is driven by instinct in his pursuit for creative excellence. Passionate about transformational marketing strategies, he enunciates the critical need of analytic skills to maximize business potential. To know more on how he can add value to your business, drop him a line at