Every entrepreneur that starts a business and devotes time to give it the perfect name is like a good farmer planting their seeds on fertile ground. But any entrepreneur that makes the mistake of giving their business a weak name is like someone planting their lovely flower in a desert.
And just the same way the hot sands of the desert are no place for flowers, your brand needs a fertile foundation if it must grow into the strong business you want it to be. One way you can provide your business a solid foundation is by giving it the perfect brand name, and here’s how to do it.
Four Quick Steps to Finding the Perfect Business Name
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Ideas aren’t the only thing your business needs to thrive. You can spend years refining your ideas into spectacular products, but unless those products are backed up by a strong brand name, your company and its extraordinary products will struggle to succeed.
We understand that searching for a great brand name for your business is difficult, but don’t worry; the steps below will simplify the process and help you locate the perfect name for your brand.
Research Your Market
The key to building a memorable brand name is to be well-versed in your target market and industry.
So, instead of fantasizing about your company’s success, put on your thinking cap, perform extensive research, learn everything you can about your organization, audience, and competitors, and keep up with the current happenings in your industry.
The research expertise you get will help you discover your company’s values, purpose, vision, and goals and also help you make key decisions that will affect the entire success of your brand in the future.
Get the Right Tone for Your Brand
Whether you believe it or not, your search for a great name will be incomplete until you develop the perfect brand tone for your business.
So focus on your target market and figure out what draws people to your company because a great tone will always trigger a strong positive emotional reaction from your audience.
And one way to find the right tone is to establish a personality that’d attract customers to your company. Your brand’s personality would help you know if your brand’s tone should be:
- Fun and playful
- Emotionally impacting
- Modern and innovative
Identify Your Brand’s Element
Your brand will never reach its full potential unless you actively take it there. And one best way to give your business a great foundation is by discovering and maintaining your brand’s core elements. Some of these elements are your brand’s:
- Big ideas
- Story
- Benefits
- Mission, vision, and goals
- Value proposition
These elements are vital to your company because they express your brand’s essence, character, and personality.
Brainstorm
Everything we’ve mentioned so far will assist you in preparing your brand’s naming requirements. Your naming requirements will give you a clear image of everything the ideal name for your brand must embody.
Now that you’ve prepared your naming requirements, it’s time to begin brainstorming. Unleash your creativity and look for words that correspond to your brand’s naming needs.
Also, when brainstorming, search through dictionaries and thesauruses for words that are aligned with your brand’s naming requirements. After brainstorming, create a list of the words that best represent your brand. Make sure they’re simple, fascinating, unique, memorable, and meaningful.
However, if personally building a list of potential business name ideas seems too complex and time-consuming, then use a powerful company name generator to uncover appealing words that match your brand’s identity.
Test Your List
Brainstorming is simply one step in the process; you’ll also need to put each name on your list to the test before deciding on the best one. Don’t be one of those entrepreneurs that pick a name without testing it simply because it sounds great.
Test each name on a small group of people, ideally from your target demographic, then pick the best one and check with the USPTO to see whether they’ve already been trademarked by another company.
