If you don’t know yet what Search Engine Optimization, you need to learn more about implementing it into your marketing and advertising strategies. It is a tool that may help you to increase web traffic for your web page and make sure that your website is ranking well in search engines. However, it is a powerful tactic and process. Many people take SEO consultancy services from experts because of excessive demand in website development. These SEO consultancy service providers know the tactics and tools to boost the ranking of the websites.
Maybe, you don’t have the idea of why your website ranking is falling, or you know the problem and have started working on improving your website’s search engine optimization and still no visible results. So, it is time that you should take a break and look into the reasons why the SEO of your website is failing. In this blog, you will learn in detail about the five mistakes that most search engine optimization strategies make that affect your website ranking.
1.No quality content:
Quality content is key to a high website ranking, but many people ignore the fact and give more importance to the quantity. And this makes the content sometimes irrelevant and unoriginal. Always keep in your mind that your website viewers will provide value to the quality content, and it is one of those vital tactics for high ranking, so make sure that your content is creative and gripping the attention of your viewers. Creating quality content is not hard it just needs time to research and make your content error-free. Another reason for low-quality content is mistakes in the content. If the viewers find those silly mistakes on your website, they won’t open it again.
2.Keywords tactics:
Wrong Keyword:
Another big mistake that makes you lose your page ranking is not choosing the right keyword for your website. So spend a little time while deciding the keyword before.
Frequent use of keywords:
Repeating keywords in your content, again and again, is outdated. Frequent use of it can make it irrelevant to the content. So try to use it in the starting paragraphs and don’t use it more than two to three times.
Keyword not studied well:
A well-researched keyword increases the chances of the website ranking. But most people make mistakes here. They don’t study the keyword well and end up losing a viewer.
3.Low word count:
Another reason for failure is the low word count of the content. An average limit for the page should be 600 to 700, and it is effective for SEO. But websites with less than four hundred word count are not considered favorable and end up not ranking high in the search engines. However, if you search on google the best word count for SEO, you will get plenty of different answers. There is no clear word limit on the internet. So, if you are confused with the word limit, my suggestion is to write content according to the word count and focus more on developing quality content.
4.Not well-structured website:
A nicely structured website is so crucial for SEO. Well-structured graphics, font style, font size, images, videos, and colors attract the viewers. So, if the viewers find broken images and slow site speed issues, they won’t stay on your website for a long time. An average time your viewer should spend that can increase your ranking is ten minutes, and google ranks those websites much higher than other competitive websites. Also that your website should not be complex, so your viewer finds it hard to understand the website first. It should be user-friendly and easy to operate.
5.Wrong Structured links:
It is a good strategy if you are building links within your website. But make sure that the links you are building are natural and relevant to your website. Irrelevant and spammy links can cause your website to suffer. For instance, your website is all about cakes, and the link pointing to your website from some mobile phone company, won’t bring any good to you. Because maybe the links are strong, but they are irrelevant to your website. Google penalized those where they spotted a manipulative link. Also, link with hundreds of other links is a wrong tactic that you should avoid.
So these were some mistakes, mostly SEO strategies do, no matter how much effort they make. So I hope this article is informative and you like it. Happy reading!
