Successful digital marketers are huge supporters of producing unique content. Doing this guarantees the success of a content creator in the world of digital marketing. But digital marketing is a saturated field. Therefore, finding unique things in this field is a challenging task. That’s where this guide of the “5 advance tips to make your content unique for digital marketing” will come in handy. So, without wasting any time, let’s get to the unique content creation digital marketing tips for beginners.
List of the 5 Advance Tips to Make Your Content Unique for Digital Marketing:
Perform Extensive Research on Your Topic:
The first step towards producing the unique and best content for digital marketing is performing extensive research on the topic. This technique is the easiest and simplest way of creating unique and better content for digital marketing.
In the research phase, the content creator should search the topic of his content on different search engines and social media platforms, like Google, YouTube and Pinterest. Hence, the content creator should determine the missing points in the published content during the research phase. Then, he should address those points to produce better content than its competitors.
Use Writing Assistant Tools:
English is a universal language. Therefore, people use this language to create content for digital marketing throughout the entire world. However, if someone doesn’t have a proper command of this universal language, he can use writing assistant tools to create unique content for his digital marketing agency.
“Jasper” (formerly known as “Jarvis.ai”) is probably the only valuable writing assistant tool to create unique content for digital marketing posts. The tool uses advanced AI (Artificial Intelligence) algorithms to write content based on the content brief and selected tone. After entering the required parameters, the user will click on the ‘Compose’ button to create unique and human-readable content. Other than this, the tool includes some built-in digital marketing content examples in the form of templates. Hence, it is ideal for those who don’t want to create content manually.
Even if a content creator wants to write content in any other language, he can still use Jasper because it supports 26 languages.
Use Paraphrasing Tools:
The next tip directly links to the previous one because it also assists the users in the content writing phase. So, if a user wants free alternatives to Jasper, he can use a paraphrasing tool.
Amongst different paraphrasing tools, “Rephrase.info” is one of the best ones. But paraphrasing tools are not entirely perfect. So, let’s see the ‘Pros’ and ‘Cons’ of this paraphrasing tool to check whether it is worth using or not.
| PROS OF “REPHRASE.INFO” | CAVEATS OF “REPHRASE.INFO” |
| “Rephrase.info” offers different paraphrasing options to users. Hence, users can use those paraphrasing options to increase the uniqueness of the content | As already mentioned, the paraphrasing tools are not dependable because they entirely focus on synonyms to create unique content |
| This tool also has a “Diff Checker” that allows the users to check the difference between the original and paraphrased content | Due to the paraphrasing mechanism, users will need to modify the content (after paraphrasing) to increase its readability |
| Users can use the ‘Blog‘ section of the website to learn the technicalities of this tool | |
| All the services of “Rephrase.info” are available for free of cost | |
| Users can use the services of “Rephrase.info” on Android and iOS devices as well | |
| This tool paraphrases the content in 13 languages. So, the language barrier will hardly be an issue with this tool |
Take Notes from Industry Experts:
Industry experts are the highest-rated and innovative people in the industry. Hence, newbie digital marketers should observe the industry leaders of the digital marketing world. This way, beginners will know how the industry experts of the digital marketing world interact with their audience and how the interaction with the audience reflects on the uniqueness of the content in digital marketing.
Interaction with the audience also allows a content creator to understand and solve their problems in a better way. Consistently following this behavior will result in a trustworthy relationship between the content creator and his audience, which is the goal of every digital marketer.
Create Better Headlines and Infographics:
The term ‘unique’ means different from others. So, during the research phase, a digital marketer should also observe the infographics and headlines of his competitors. Then, he should dig deep into his thoughts to figure out the techniques of adding the “unique” factor into his infographics and headlines because better headlines and infographics are an excellent way of outclassing a business competitor.
There are several ways of creating better headlines and infographics to outclass a business counterpart. But most digital marketers prefer “Headline Analyzer from CoSchedule” and “Canva” to create click-worthy headlines and infographics.
*** Important: Infographics and headlines play a vital role in the growth of successful digital marketers. People click on blogs that have click-worthy titles and meta descriptions. Similarly, a reader often gets bored while reading the content. So, the attractive and relevant infographics will keep him engaged with the content for a long time ***
How to Check the Uniqueness of the Content?
Despite applying all the 5 advance tips to make your content unique for digital marketing, it is still necessary to check the uniqueness of the content. So, users can use plagiarism checker tools in this regard.
Now, there are different plagiarism detectors available on the internet. Some of them are paid, whereas the other ones are free. So, most people prefer using paid plagiarism detectors because they provide accurate plagiarism reports. But if someone doesn’t have the budget to pay for a paid plagiarism detector, he can use free plagiarism tools.
There are a few worthy free plagiarism detectors available on the internet. One of them is “Editpad.” So, let’s see the ‘Positives’ and ‘Negatives’ of this tool to determine its worth.
| POSITIVES OF “EDITPAD” | NEGATIVES OF “EDITPAD” |
| With “Editpad,” users can either paste the raw text or upload the file from local storage to check its plagiarism | “Editpad” limits the users to check the plagiarism of 1000 words at once |
| Like the other free plagiarism checkers, “Editpad” also uses percentage to denote the plagiarism score along with the sources of plagiarism | Because of being a free plagiarism detector, its plagiarism report will not be as accurate as premium plagiarism detectors |
| Users can download the plagiarism report of “Editpad” | |
Other than the plagiarism detection abilities, users can use the other features of “Editpad,” such as
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| This tool also has a browser extension to use its features on the go |
Final Verdict:
Rohin Dhar said in his “Content Marketing Handbook” that:
“Authentic information that your company has access to is the currency of truly valuable content marketing. Sure, there may be more “shareable” content out there — cute animal pictures, snarky commentary, celebrity gossip, and the like — but that stuff won’t get you, customers. Information, on the other hand, will.”
So, according to the “Content Marketing Handbook of Rohin Dhar,” providing the (unique) information is the only way of getting customers in digital marketing. Hence, if someone is running an organization, he can craft unique content through:
- The data of the company.
- Industry insights (because of being industry leaders).
But a newbie digital marketer won’t have access to these luxuries. Therefore, he can do the following things to be unique in the digital marketing world:
- Collect unique data on his own.
- Create connections with industry experts.
All in all, a massive part of the content’s success depends on its uniqueness. So, producing unique content should not be challenging because people are (mostly) lazy about creating a standout piece of content. Moreover, the more unique and tremendous content a digital marketer will produce, the less competition he will encounter.
