Digital Experience
August 14, 2017

Millennials not responding to your Ads?

Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why…

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API & Integrations
August 9, 2017

Going digital? Beware of the API management trap

A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,…

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Digital Experience Apple vs FBI
May 8, 2016

The Apple/FBI face-off!

The Judgement is out..  Apple doesn't have to help FBI in the Brooklyn iPhone Case.  It was indeed a victory for privacy laws of sorts, as earlier last week U.S. Magistrate Judge James Orenstein ruled that Apple cannot be compelled by the FBI to unlock the phone in the Brooklyn…

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Digital Experience
April 28, 2016

8 myths about mobile apps

Consumers today expect to be served wherever they are and whenever they need. Statistics state that there are 2.6 billion smart phone subscriptions globally, and by, 2020, the number will reach 6.1 billion. Since today’s consumers are increasingly adopting mobile as their medium for browsing, searching and shopping, businesses are…

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Water Cooler
March 30, 2016

Digital Detox

"What is this life if, full of care, We have no time to stand and stare."- Leisure, WH Davies As children we were taught this poem, but it is now when we are all grown up that we truly appreciate it.  We live in a world where not an hour…

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Digital Experience
April 26, 2015

Smart Watches – The Smart Move?

“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable. The decision to buy a…

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