Reusing old content pieces has remarkable benefits. So, what advantages are these, and how do you attain them?
As time goes by, some things get better. Besides honey and wine, older content provides a time-capsule-like glimpse into the past. Much like this article about content creation from 10 years ago.
However, that article is totally irrelevant today. Because today, it’s more about keyword intent and SEO elements than keyword specificity. However, reusing content from recent times, such as something you might have posted a year ago, is much more suitable.
Why do you think some articles promise something with the headlines ending with “…in 2022.” These are the updated, or rather repurposed contents from previous years.
So, let’s find out just what’s the benefit of it all is:
What Is Old Content?
Old content is something that you posted on your domain, i.e., blog or website, in recent times. It could be something you posted years ago or something you published in 2021 or 2022. However, even the content you posted yesterday is technically old.
The idea of repurposing content stems from the writer’s intuition. This imagination often pushes the writer to think if they could have delivered something better. In most cases, revisiting old content does provide better insights.
Since writers and marketers gain better knowledge and understanding of search engine algorithms, it’s becoming a common practice among them.
Which Type of Old Content You Should Reuse?
Since we’re talking about blogs, you should be using content that you have posted on your blog in the last 12-24 months. However, bloggers tend to post many types of content on their websites. Most common of which are:
- Listicles
- How-to articles
- Benefit or advantage-ridden articles
- Reviews and news articles
- Opinion pieces
Lists change, ‘how-to’s become obsolete, and opinions are bound to shift with time. That’s why the idea is to reuse content you think you know something new or better about.
Even mentioning a simple element such as (updated) next to an already-used headline can make it garner attention from the target audience.
3 Reasons Why Reusing Old Content Is Great For Your Blog
The internet is a cluster of information. However, most of the information on the internet is susceptible to change, except, of course, history. That’s why blogs and websites are the top platforms that are most vulnerable to benefit from such changes.
If you could call that vulnerable because changing information gives you more headroom on already existing topics. Using this the correct way can enhance your online presence and help you stand out on similar topics.
So, to help you understand just how important it all is, here are three reasons to reuse old content:
Boost Your SEO Ranks
In research back in 2019, 56% of marketers believed their abilities to reuse old content were sporadic. However, they hailed it as one of the best tactics to improve rankings. Another thing you need to consider here is that Google hogs around 87% of the search engine market share.
So, when you consider the 200 factors Google takes into account, informative value and improved content are two of them. This should tell you why it’s important to reuse content, as it can help you boost your online ranks.
If you end up providing more information than earlier, then search engine crawlers will surely index your content higher.
Deliver Your Enhanced Idea
This second benefit reusing old content is actually a stream of advantages. When you rewrite content, you enhance your ideas, and here’s how that works:
- Improve your headlines to cover the topic better
- An improved introduction of content’s context
- More and updated informative value
- Proven forecasts or predictions
- Shifting opinions
When you update your content with all these factors, it can improve vastly. As for the fourth bullet point, if you have a blog with sports, films, or other kinds of predictive nature, nothing increases your credibility more than a proven prediction.
It will legitimize your status as one of the leading bloggers in your niche through your enhanced ideas.
Improve Your Blog’s Credibility
A blog’s credibility relies a lot on how much informative value it contains. That’s why, when you improve your blog’s quality, it helps, and these are the common methods to do so:
- Removing plagiarism or content similarities
- Adding new information
- Using your expertise to portray an idea better
So, it’s little bits and pieces of content that you sprinkle on your updated content that matters the most.
6 Ways To Repurpose Your Blog Content
All these benefits are great, but how do you go about achieving them? Here is a simple 6-step procedure to revamp your old content:
Enhance Your Headline
Do you know that 36% of SEO experts believe that a blog’s headline is the most important SEO element? Well, now you do, so you should improve it.
On the same note, many experts believe listicles and how-to headlines are the two most important types of blogs. So, convert your existing headline to feature numbers, promises, a guarantee of information, etc.
Improve The Introduction
The intro of your article needs to be filled with the necessary information. If you think your initial intro wasn’t cutting it, then improve it. However, to avoid plagiarism, it is necessary that you rewrite and, if possible, improve the introduction you wrote initially.
Avoid Plagiarism
When you rewrite an existing article of yours, you end up risking self plagiarism. So, what do you need? A free plagiarism checker with percentage. Because this will help you understand just how much % of the content you rewritten is actually unique.
This free online plagiarism checker will help you understand plagiarism like this:
Then, it can help you identify unique content like this:
Therefore, you should aim for the latter.
Use Simpler Words
If your content’s readability isn’t up to the mark, then it will suffer from bounce rates. That’s why you should go for simple words when rewriting your content and ensure thorough readability.
Use Visual Representation
Images and videos are the best way to revamp an idea. If your article can use infographics and animation, then try to add one or both of them during a rewrite.
Add Further Informative Value
Information is bound to change or add up with time. So, when you rewrite your content, make sure you add new and additional information to your content.
Conclusion
There are your reasons to repurpose content, folks. The latter technique can help you achieve great benefits, such as the three mentioned above. Therefore, focus on recreating your content properly.
