About The Client:
God’s Own Country – Kerala leads many other Indian states in terms of per capita GDP and economic productivity. Kerala with its plethora of opportunities is the right place for investors and entrepreneurs and can be rightly named as Investor/Entrepreneurs’ Own Country. Rising Kerala is an event for industrial experts to meet and discuss their market, entrepreneurs to get encouragement, tips & tricks of trade and investors to find out about the various promising industrial ventures.
Inaugurated by the chief minister of Kerala, Omman Chandy & attended by Sri P. Kunhalikutty, Minister of Industries & Commerce and several other prominent dignitaries, this expo should gain traction to reach as many beneficiaries as possible. We had to integrate both the traditional and digital marketing channels in such a way that they go hand-in-hand & engage the target audience effectively.
Presence: This phase was planned 4-6 weeks before the event. A professional website with organized on the event, an engaging Facebook page giving relevant & engaging information about the event were planned as a part of this face Excite: Posts giving out the message of the event, testimonials of the previous year's events, participating brands/dignitaries, etc were used to turn heads the event way just before the event Engage: The event was live on Social Media and various engaging posts from industry leaders/entrepreneurs & both On-Ground & Social Media campaigns were used to engage the audience during the event. Connect: The after event phase marked the culmination of the project wherein testimonials, chat with industry leaders, event updates were done to properly conclude the event engagement.
How we did it
Digital Marketing through Website & Social Media Marketing
On-Ground Marketing through kiosk
Website Design & Development
Social Media Engagement
Social Media Marketing