How the mobile payment game changes with the launch of iPhone 6

Mobile payments were conventionally seen only as a fancy perk to tech-savvy audiences. It wasn’t something businesses were compelled to offer in order to stay in the game. However, this scenario may be significantly changing. Apple Pay and what makes it a game changer With the unveiling of the latest…

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Smart phones to smart coupons: How are retailers leveraging the power of mobile

Mobile marketing has become an integral element in every leading brand’s success story. A large number of businesses are recognizing the quintessential smart phone as an effective marketing medium that can be leveraged to engage with customers. A specifically popular mobile marketing channel that is being currently explored is that…

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