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Why Should Youngsters Have All The Fun?

Gone are the years of busy spring time, nudging me gently in to the autumn years of my life… “Gainfully unemployed, very proud of it, too” is the quote which fits my current stage of senior citizenship. Relaxed lifestyle, time for friends, family and things I missed out during the…

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Use Of Content to Ease Your Ecom Customers Decision Making

Have you been seeing recently a lot of ads on online shopping sites? It is the effect of growing popularity of this mode of shopping. These ecommerce(Ecom) sites have changed the world of shopping in terms of the purchase, the timing and experience. Nowadays, the concept of buying jewelry or…

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Integrated Marketing – The Why’s & How’s.

Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are…

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Google Auto Navigation Cars – Implications Of Traffic Violations

While some of the world’s biggest car manufacturers have invested decades in trying to develop vehicles that drive themselves, obviously they are significantly behind Google. This internet giant recently announced that their self-driving fleet of vehicles has logged about 700,000 miles on public roads around the United States. In the…

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How To Decide Name Of A Product? Top Factors To Consider

Names matter. A name is one thing you should get right, right from the start. Considering how much time your parents must have spent deciding upon your name, names of people and yes, products are pretty much - hard to decide. So what really comes in mind when you think…

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What Colour Is Your Brand? Power Your Brands With Colors

I was watching a group of children playing a game of colors. Once the catcher named a color and the rest were running to find any object of that color to touch. The one who gets caught before touching any object of that color becomes the catcher of the next…

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Business Mobility And BYOD

In today's tech-savvy world, employees are being encouraged to embrace innovation and trends by integrating their own personal mobile devices into the enterprise IT fabric. If one gauges at the enterprise IT trend of past 20 years or so, one can easily find how first laptop freed PC users from…

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Builders or Developers? How To Choose one?

I always think that life for the earlier generation was much simpler. More relaxed lifestyle, less interruptions after work, less competition, people happy with their state in life. Many of our parents were born, brought up, worked and even now living in the same town. So housing in their generation…

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Beer Versus Coke – Which Makes Lesser Of A Devil?

The answer to this leading question is a rather personal one that depends on one’s own tastes and needs. The real question to ask yourself when making a choice between drinking beer versus Coke is whether you intend to cut back on your calories or your bigger concerns are the…

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