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Digital Experience Will IOT lead the industry’s digital transformation in 2018 – Data and intelligence paint a positive picture
March 5, 2018

Will IOT lead the industry’s digital transformation in 2018 – Data and intelligence paint a positive picture

2017 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2018 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,…

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Digital Experience Challenge accepted!
March 1, 2018

Challenge accepted!

One of the big reasons for chatbots being hailed as the future of business and customer communication is that they can save a lot of money, while reducing effects of human agents. Chatbots, which are leading lights for the humanisation of technology for various purposes, can improve various aspects of…

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Digital Experience 5 reasons why you shouldn’t be comparing progressive and native web apps
February 12, 2018

5 reasons why you shouldn’t be comparing progressive and native web apps

Instagram, Twitter, Quora, Amazon, Google Sheets; right from shopping and banking to working and eating, every service you could need comes wrapped in a neat mobile application these days. But, as a developer, you desire the best tech that can also drive ROI for your project. And, that’s where you…

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Digital Experience 3 Steps to Customer Retention with Analytics
January 18, 2018

3 Steps to Customer Retention with Analytics

No business can be successful without a solid customer base. Customers are the driving force of business. Any business owner can tell you that customer retention is a low-hanging fruit but not customer acquisition. Understanding how you to lose your customers is the key to creating loyal ones. Customer retention…

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Digital Experience Real Estate Artificial Intelligence: 5 AI Solutions
January 2, 2018

Real Estate Artificial Intelligence: 5 AI Solutions

It is now clear to everyone that Artificial Intelligence is less of some sci-fi thriller and more of a useful tool in our day-to-day life. AI is not going to turn rogue and take over our planet in the near future. It might help you run your real estate business…

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Digital Experience Will the digital marketing trends change in 2018?
November 26, 2017

Will the digital marketing trends change in 2018?

Thinking of next year's digital marketing strategies, every advertising agency out there has already started planning their future plans. SEO and email marketing are still largely popular, but there are new, low competition markets ready to be explored. Check out what’s going to happen next year in the world of…

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Digital Experience E-commerce in emerging markets
November 17, 2017

E-commerce in emerging markets

The global landscape of ecommerce is evolving rapidly as it continues to soar in the emerging markets. The rise in internet access, expanding incomes and the use of smart phones in emerging markets has been the main driver for ecommerce growth. The graph below (Source:eMarketer) shows these increasing trends. If…

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Digital Experience 10 startling stats about the business of Artificial Intelligence
October 20, 2017

10 startling stats about the business of Artificial Intelligence

Siri... "Here I am." "Call Lola." "Which Lola? Lola Landline Lola Mobile." "Second one." "Calling Lola Mobile." Artificial Intelligence is here and it's going to stay. In the sphere of business, AI is poised to deliver a transformational impact. Though it is already in use across thousands of companies, we…

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Digital Experience Survival of the fittest is search engine law. Is it your content strategy?
August 28, 2017

Survival of the fittest is search engine law. Is it your content strategy?

I was looking at the various Google search algorithms over the years. As I went through how the search has evolved over the years, I couldn't but relate it to a child's language development. As a baby learns to speak, they will start speaking with just one word sentences like…

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