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Digital Experience 8 myths about mobile apps
April 28, 2016

8 myths about mobile apps

Consumers today expect to be served wherever they are and whenever they need. Statistics state that there are 2.6 billion smart phone subscriptions globally, and by, 2020, the number will reach 6.1 billion. Since today’s consumers are increasingly adopting mobile as their medium for browsing, searching and shopping, businesses are…

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Digital Experience Future of ads without flash
January 13, 2016

Future of ads without flash

In the recent weeks, the internet community has been in a uproar with news on Flash. Few months back, the researches at Malwarebytes, an anti- malware soft vendor uncovered a large scale attack against yahoo users through Yahoo’s own advertising network. This has led to increased scrutiny over the future…

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Digital Experience Instagram Life… One Click at a Time!
December 26, 2015

Instagram Life… One Click at a Time!

Let's be honest... stepping into a new social media platform may seem intimidating, especially since we are  apprehensive of the 'what ifs' confronting the decision!  'What if the comment is taken out of context .. What if the privacy filters don't work.. & so on.  But bored outta my mind with just viral videos…

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Digital Experience Science Behind Search Engine Results & Rankings
July 20, 2015

Science Behind Search Engine Results & Rankings

Often customers come to us with a requirement like “We want our brand to reach the first page of Google”. Our advice to all those are aiming to get there is “Good SEO work only gets better with time”. There are 3P’s to any SEO marketing effort – Patience, Perseverance…

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Digital Experience Tweet today, retweet tomorrow
June 17, 2015

Tweet today, retweet tomorrow

A sequel to the start up guide to digital dummies, it’s only fair that we take the next step forward and dive digitally into Twittersphere!  Though Twitter may look daunting as you log in, with the number of followers some people have, this ever evolving platform is so user friendly…

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Digital Experience Smart Watches – The Smart Move?
April 26, 2015

Smart Watches – The Smart Move?

“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable. The decision to buy a…

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Digital Experience How the mobile payment game changes with the launch of iPhone 6
October 10, 2014

How the mobile payment game changes with the launch of iPhone 6

Mobile payments were conventionally seen only as a fancy perk to tech-savvy audiences. It wasn’t something businesses were compelled to offer in order to stay in the game. However, this scenario may be significantly changing. Apple Pay and what makes it a game changer With the unveiling of the latest…

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Digital Experience The Evolving Scene Of the Mobile Creative
September 5, 2014

The Evolving Scene Of the Mobile Creative

While more and more consumers are shifting to mobile, the art of mobile advertising is still using Jurassic concepts such as banner ads, a format that s known to only marginally support advertising campaigns. However, the storyline is significantly changing now. Today’s, is a market that has evolved from being…

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Digital Experience Applications That Truly Leverage The Power Of iOS8
July 12, 2014

Applications That Truly Leverage The Power Of iOS8

Touted to be one of the biggest overhauls to the iOS operating system since its launch, iOS8 comes with unique changes that may not be immediately noticeable right after an update. The most radical upgrades such as extensions, third-party keywords and other features are included to provide better flexibility and…

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