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Digital Experience Survival of the fittest is search engine law. Is it your content strategy?
August 28, 2017

Survival of the fittest is search engine law. Is it your content strategy?

I was looking at the various Google search algorithms over the years. As I went through how the search has evolved over the years, I couldn't but relate it to a child's language development. As a baby learns to speak, they will start speaking with just one word sentences like…

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Digital Experience Millennials not responding to your Ads?
August 14, 2017

Millennials not responding to your Ads?

Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why…

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Digital Experience Going digital? Beware of the API management trap
August 9, 2017

Going digital? Beware of the API management trap

A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,…

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Digital Experience Extend your business with Amazon polly
July 25, 2017

Extend your business with Amazon polly

When he was of the age of 5, my son was very interested in anything related to space – Moon, stars, sun, planets, comets, meteors, etc, etc. So, I got him a book on space with very colourful pictures and facts about each heavenly body and such. He was crazy…

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Digital Experience Video styles to choose from
April 13, 2017

Video styles to choose from

The year 2016 saw a rise in video promotions by various brands & products.  Corporates too found this medium to be more responsive and are increasingly opting for this visually engaging medium.  Explainer videos have indeed been the welcome change in marketing promotions - subtly influencing preference and decisions of…

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Digital Experience Ecommerce: Redefining convenience
March 17, 2017

Ecommerce: Redefining convenience

In this fast-paced era ruled by technology, internet has caved its niche as a necessity we can’t do without!  With businesses trying to extend their reach globally, digital promotions play a critical role vide the worldwide web supporting existing retail outlets, or by being the primary point of sale. This is…

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Digital Experience The future of digital marketing: DoubleClick
February 1, 2017

The future of digital marketing: DoubleClick

We know how critical it is for your business to reach out to customers on varied digital platforms.  After all, the competitive edge each of these provide cannot be overlooked.  The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google!  …

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Digital Experience Competitor analysis : The key to strategic brand building
December 21, 2016

Competitor analysis : The key to strategic brand building

‘Keep your friends close but keep your enemies closer.’   In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly.  So if your business has overlooked this…

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Digital Experience Seamless Steps To Promote Your Gaming App
September 6, 2016

Seamless Steps To Promote Your Gaming App

Ever thought why the best of games fail to reach the pinnacle of success despite of the game app being flawless ?  By now most of you know the unsaid fact that no matter how outstanding your game is, it will not yield the required results, until and unless you…

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