Codelattice Boosts Kalyan Jewellers' Sales with Zoho Marketing Automation

In a major leap for retail technology adoption, Kalyan Jewellers has supercharged its sales and lead management with the help of Codelattice, the best Zoho implementation partner. Leveraging advanced Zoho Marketing Automation, the jewelry giant has slashed response times, eliminated lost leads, and boosted franchise deal closures by 35%, all within just three months.

Kalyan Jewellers, one of India’s leading jewelry retailers, has achieved a significant boost in sales and operational efficiency thanks to a tailored Zoho Marketing Automation solution implemented by Codelattice, widely recognized as the best Zoho implementation partner for large-scale retail businesses.

Facing the challenge of managing hundreds of franchise inquiries across multiple regions, Kalyan Jewellers struggled with delayed responses, lost leads, and fragmented follow-up processes. Website submissions were manually logged into spreadsheets, causing an average response time of 48–72 hours and a lead leakage of up to 20%. The brand needed a smart, automated system to capture, classify, and convert every inquiry efficiently.

After conducting an in-depth assessment of Kalyan Jewellers’ Zoho needs, Codelattice provided expert Zoho consultation and designed a robust, fully automated marketing solution powered by Zoho CRM. The implementation included direct integration of website forms, ensuring every inquiry instantly created a lead in the system. Custom fields were added to categorize leads by type and priority, while round-robin and region-based assignment ensured balanced workloads for sales teams.

Codelattice also optimized Kalyan Jewellers’ sales pipeline with automated workflows to progress leads through defined engagement stages. Follow-up tasks and reminders were linked to each lead, enabling timely actions and consistent engagement. Real-time dashboards and reports offered leadership complete visibility into inquiry volumes, conversion rates, and team performance, transforming decision-making with actionable insights.

The collaboration between Kalyan Jewellers and Codelattice delivered measurable, data-backed improvements that transformed the brand’s sales and lead management efficiency. By leveraging Zoho Marketing Automation, Codelattice ensured every inquiry was captured, classified, and acted upon with speed and precision.

• Achieved 100% automated lead capture, eliminating manual spreadsheets and the risk of missed opportunities.
• Reduced average response times from 48–72 hours to under four hours, enhancing customer satisfaction and trust.
• Balanced territory management where leads are evenly distributed across regions, reducing idle capacity by 30%.
• Enhanced expansion visibility. Leadership can now monitor potential locations and partner performance in real time.
• Improved franchise deal closures by 35% in the first quarter, directly accelerating business growth.
• Raised follow-up compliance to 98%, ensuring every potential lead received consistent and timely engagement.

This success highlights how strategic Zoho implementations can revolutionize lead management and sales efficiency for high-growth businesses. By providing tailored Zoho services and expert Zoho consultation, Codelattice ensures brands leverage the full potential of Zoho solutions to capture every opportunity and close deals more effectively.

For companies seeking to transform their sales operations, partnering with the best Zoho partner can deliver measurable growth, efficiency, and profitability. Codelattice’s proven track record demonstrates that with the right Zoho implementation, businesses like Kalyan Jewellers can achieve operational excellence and sustained success. Shoot us an email for a free consultation today or call us directly on +91 9620615727 and let’s transform your sales process.