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HB Fit Plus is a premium fitness and wellness center offering a range of services including personalized training, nutrition coaching, group workouts, and corporate wellness programs. With a strong presence in both digital and offline channels, the brand attracts a diverse audience seeking lifestyle transformation. However, with growing interest and inquiries, the management team faced challenges in categorizing and prioritizing leads. The fitness center aimed to strengthen their lead management system to ensure quicker follow-ups, higher engagement, and seamless onboarding of potential members.
HB Fit Plus received large volumes of inquiries through its website, social media, walk-ins, and referral sources. However, without structured lead qualification, the team struggled to identify high-value prospects quickly and efficiently.
Codelattice, a Zoho CRM partner in india, designed automated lead scoring models in Zoho CRM to help HB Fit Plus prioritize high-potential leads, improve follow-up speed, and align marketing campaigns with membership sales teams.
Assigned points for referrals, website, and inbound campaigns. Improved qualification by tracking acquisition channel performance.
Enabled smooth Zoho Books CRM integration for billing insights. Linked payment intent to lead quality and potential value.
Automated reminders triggered for every meeting or site visit. Personal dashboards created for each sales agent.
Segmented leads into Hot, Warm, or Cold categories. Triggered relevant workflows based on engagement levels.
Membership team alerted instantly on Hot leads. Reduced delay between inquiry and response.
Weekly reports tracked lead trends and rankings. Helped team re-evaluate campaign performance.
Tracked trial visits, call responsiveness, and email opens. Highlighted motivated leads ready for enrollment.
Reduced manual work using automated reminders. Focused sales efforts on strategic, high-intent prospects.
Staff productivity increased through smarter prioritization. Eliminated time loss on non-converting leads.
The automated lead scoring system significantly enhanced productivity, improved follow-up speed, and increased enrollment success across multiple membership programs.
Achieved 40% increase in trial-to-membership conversion rates in three months
Reduced low-potential lead handling time by 45% through automated prioritization
Follow-up response time improved by 35% with instant lead alerts
50% more Hot leads identified using scoring rules and segmentation
Call success rates improved by 28% due to better timing and priority
60% higher engagement from website leads with targeted nurturing workflows.
33% growth in premium package enrollments from high-scoring leads
25% improvement in marketing-to-sales alignment using Zoho CRM dashboards.
70% increase in staff efficiency due to optimized follow-up planning
The automated lead scoring solution implemented by Codelattice has helped HB Fit Plus gain better visibility into prospect behavior, improve follow-up accuracy, and streamline membership handling. With structured segmentation, instant notifications, and unified dashboards, team can now prioritize high-intent leads and respond faster. The improved workflow has strengthened coordination across departments and enhanced the overall efficiency of lead management process.
With the strategic support of Codelattice, HB Fit Plus successfully transformed its lead management approach using Zoho CRM’s automated lead scoring capabilities. The solution helped the fitness brand identify high-value prospects faster, reduce manual workloads, and improve collaboration between marketing and membership teams.
This transition highlights how Zoho CRM consultants and the best Zoho implementation partner in India, Codelattice, can help organizations unlock higher efficiency with automation. HB Fit Plus now stands equipped with data-driven insights, strategic lead segmentation, and an optimized conversion process, paving the way for scalable growth and improved customer experiences.