AI & Analytics

AI-Driven Personalisation for Chatbots

Do you know what the ‘problem of generic flow’ is? It’s a solution that serves a generalised objective. It’s the average of group behaviour. It’s guesswork. And, more often than not, it is theoretically perfect but practically lacking. When the shoe doesn’t fit, that guesswork leaves you a customer short.…

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Here’s Why Human-Centered AI, and Not Just Plain Old AI, Should Matter

Have you read ‘The UX of AI’ by Josh Lovejoy? The Staff Interaction Designer at Google talks about a lot of things in this rather interesting, certainly intimidating article of his. But, what stands out from all his dialogues, what I like best, is this one. ‘As long as your…

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How AI can personalize learning

Education, as we see, is about transmitting knowledge of ‘what happened and how’ to solve problems of the future by applying the old logic and doctrines to the present situation. So the responsibility of the educator is to transmit this past information. Educational institutions also group students according to their…

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3 challenges in retail and how AI can help

You wait 3 minutes in a retail store for a sales person to help you and immediately pull out your smart phone to check online for products you like. You find that the online price is much lower than the in-store price and say thanks to the retail store to…

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5 things to remember before building booking chatbots

AI evolution is in full swing across businesses and chatbots are making waves. Hubspot statistics peg that 57% of the consumers are interested in chatbots for their instantaneity. The opportunities provided by chatbots go beyond answering customer enquiries. They are used to collect information, help in shopping, booking and reduce…

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5 ways to get chatbots help you in ecommerce

AI applications are developing by leaps and bounds globally. Every day every industry is coming up with a novel of delivering great customer experience with AI. It is no different in online shopping irrespective of the industry. Brands today use chatbots to instantly communicate with their customers and resolve issues…

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AI Can Augment Customers’ Reality

AI-generated customer experience that surpasses your wildest dreams? Is that even possible? Digitalization set up new goals for brands and businesses. Now, MarketingGeeks show that a highly automated customer experience that saves time and money is not only a distinct possibility but a trend that is bound to become the standard…

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24 Most Effective Free SEO Tools for Dominant Search Engines

With the current unforgiving online competition, Search Engine Optimization is crucial to enable you to remain afloat. SEO can be expensive for the majority of small and medium businesses. If you are working on a tight budget, these simple to use SEO tools will uplift your rankings to heights you…

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Conversational Commerce in 2018 Can Rewire the Ways Brands Interact

Three years ago Uber’s Chris Messina had used a term called ‘conversational commerce’. Ever since the phrase came to light, it has been adopted as one of the most effective ways of inter and intra-brand communication. Well, simply said, conversational commerce literally means the process of interaction of various brands and businesses through…

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