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Scaling Beyond the Limit: How Codelattice Helped Freshalicious Unlock Enterprise Starter on Google Workspace

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Client overview

Freshalicious is a subsidiary of FreshToHome, a name synonymous with fresh, preservative-free food delivered straight to customers' doors. Backed by a customer base of over seven lakh users across India and abroad, FreshToHome has built its reputation on quality and reliability. As the business expanded into new markets, its internal teams grew alongside it, and so did the demand on its digital infrastructure. Google Workspace had long supported the company's day-to-day operations, but a growing headcount was about to test the limits of its existing plan.

Challenge

FreshToHome's expansion meant onboarding well over 300 employees onto Google Workspace, but the Business Starter plan simply wasn't built to hold that many identities. The team needed a way forward that wouldn't disrupt existing workflows.

User ID ceiling: Business Starter capped accounts at exactly 300 identities.

Rigid billing structure: Enterprise Starter came with no built-in online payment option.

Compliance shortfalls: Existing plan lacked eDiscovery, data retention, and vault tools.

Security gaps: No endpoint management or DLP controls were in place yet.

Two-tier complexity: Splitting staff across two subscription levels risked confusion.

Contractual overhead: Enterprise Starter required separate signed agreements with Google directly.

Rather than settle for a workaround that capped their team's growth, FreshToHome brought the problem to Codelattice, hoping a specialized Google Workspace partner in the Middle East could untangle both the technical and administrative sides of the move.

Solution

Codelattice began with a full infrastructure review, then mapped out a two-tier approach that let FreshToHome keep 300 users on Business Starter while shifting the remainder onto Enterprise Starter, without stalling day-to-day operations.

IT infrastructure analysis

Reviewed FreshToHome's existing workloads before recommending any account changes.

Identified which teams needed enterprise-level tools versus standard Workspace access.

Dual-tier account structure

Kept 300 employees on Business Starter to avoid unnecessary migration.

Routed remaining staff to Enterprise Starter for expanded capacity.

Enterprise Starter rollout

Worked directly with Google's support team to provision new accounts.

Sequenced the rollout to prevent any disruption to active users.

Offline billing setup

Activated offline billing manually through the reseller panel, given Enterprise Starter's limits.

Coordinated the required documentation to formalize the billing arrangement.

Google contract coordination

Managed the additional contract signing process required for Enterprise Starter.

Handled back-and-forth communication with Google to close out approvals quickly.

Custom secure email configuration

Set up custom, secure business email addresses for all migrated accounts.

Aligned email configurations with FreshToHome's existing domain structure.

eDiscovery and retention enablement

Enabled eDiscovery tools so FreshToHome could search and retain records.

Configured retention policies suited to the company's compliance needs.

Advanced security controls

Introduced Vault and DLP to protect sensitive company data.

Applied data region settings to meet regional data-handling expectations.

Ongoing Google Workspace support

Stayed engaged post-launch to troubleshoot issues as they surfaced.

Provided continuous guidance as FreshToHome's Workspace needs kept evolving.

Results

The rollout gave FreshToHome the account capacity it needed while adding a layer of enterprise-grade protection it hadn't had before.

300 user accounts successfully provisioned on the Business Starter tier.

Over 700,000 customers supported by FreshToHome's now-expanded digital operations.

100% of migrated accounts transitioned without reported service interruption.

Offline billing activated and confirmed within roughly two weeks of setup.

Zero downtime recorded during the account provisioning process itself.

Enterprise endpoint management deployed across every migrated user account.

Data Loss Prevention and Vault are enabled for stronger compliance coverage.

Two subscription tiers coordinated under one unified account structure.

Ongoing engagement maintained since January 2022, spanning multiple years.

24/7 Google Workspace support sustained by Codelattice throughout the rollout.

FreshToHome now operates with far greater flexibility and stronger security.

Client feedback

"We've experienced a real shift in flexibility and manageability since moving parts of our team to Enterprise Starter. Codelattice took the time to understand exactly where our Google Workspace setup was falling short and didn't stop until they'd worked out a structure that fit our size. The advanced security controls we now have access to have given our IT team a lot more confidence day to day. Thanks to both the Codelattice and Google support teams for keeping the whole process smooth."

Conclusion

FreshToHome's growth had outpaced what a single Google Workspace plan could hold, but rather than force a compromise, Codelattice built a structure that let the company keep expanding on its own terms. The two-tier setup, paired with offline billing and stronger compliance tools, meant FreshToHome didn't have to choose between scale and security.

For businesses weighing Google Workspace pricing in the Middle East against their own growth plans, this partnership is a useful reference point. Codelattice still supports FreshToHome's Workspace environment today, well past the original rollout, which says something about how these engagements tend to go once the account structure is actually right.

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